Category Marketing Head Rx GI - Marketing CoE, Emerging Markets at Dr Reddy's Laboratories Limited

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

31 Aug, 26

Salary

0.0

Posted On

02 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Stewardship, Brand Planning, Marketing Operations, Innovation, Patient Centricity, Integrated Analytics, Omni Channel Marketing, DTC, E-commerce, Strategic Marketing, Collaboration, Influencing Without Authority, Complexity Navigation, Execution Rigour

Industry

Pharmaceutical Manufacturing

Description

Company Description Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. Job Description Job Summary We are looking for an experienced Category Marketing Head to drive therapy dominance and leadership by developing and executing the Therapy Leadership Roadmap. Roles & Responsibilities TA leadership Roadmap: Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to identify or ideate meaningful and differentiated solutions Understanding disease areas of interest to identify unmet needs and solutions landscape Develop and deliver a winning portfolio that is aligned with the TA leadership objectives leveraging both internal and external ecosystem. Product Management Process Understanding customer needs and insights with help of in-sighting team Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerization. Building Business case with growth scenario assessment. Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths. Annual Brand Planning and delivery of business goals To work closely with country marketing teams to build differentiators / brand levers Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth Work closely with country teams, SFE and digital marketing to deploy innovative GTM strategies. Adherence to Brand plan process in terms of rigour and attention to details Work closely with country marketing and relevant CFTs to address root causes in case of non-performance New Product Launch Excellence Work closely with the country brand team to build Go-To-Market strategy following the T-12/T-6 process of launch readiness. Build differentiators and the reasons to WIN. Work closely with the country to drive T-12/T-6 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team Marketing Excellence & Capability Building Driving future growth plans by identifying the growth opportunities and developing the best of class processes, tools and capabilities Working closely with the L&D teams for capability building among the country teams to make them future ready Qualifications Educational Qualification: Science graduate and MBA from a reputed management institute Minimum Work Experience: 10+ years’ experience in Sales & Marketing in Pharma Skills & Attributes Technical Skills Brand Stewardship and brand planning Marketing Operations and Excellence Innovation & Patient centricity Integrated analytics and insights Omni Channel Marketing DTC and E-commerce Strategic marketing and vision into the future Behavioural Skills Aspirational and visionary mindset Collaboration & influencing without authority Learnability & adapting to diverse cultural environments Navigating complexity Speed and Rigour in Execution Additional Information Benfits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at https://careers.drreddys.com/#!/ Job Family: Marketing Sub Job Family: Marketing Generalist Preferred type of working: On-Premise Years of Experience: 12 - 20 Business unit: GG EM

Responsibilities

Drive therapy dominance by developing and executing the Therapy Leadership Roadmap and managing the product lifecycle. Lead new product launch excellence and build go-to-market strategies in collaboration with country teams.