Category Marketing Specialist(M/W/D) at AVIV Group

Brussels, Brussels-Capital, Belgium -

Full Time

Start Date

Immediate

Expiry Date

15 Feb, 26

Salary

0.0

Posted On

17 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Experience, Organizational Skills, Communication Skills, Creative Thinking, Customer Insight, Collaboration, Problem Solving, Analytical Skills, Digital Marketing, Brand Marketing, Performance Marketing, Market Trends Analysis, Budget Management, Campaign Execution, User-Centric Decisions, Agile Methodologies, Innovation

Industry

technology;Information and Internet

Description

Company Description For almost 30 years, Immoweb has been the largest online real estate website in Belgium, where buyers and sellers, tenants and landlords can meet. Immoweb is an essential destination for any Belgian dreaming of real estate Immoweb is part of the AVIV Group, which is one of the largest digital real estate services companies in the world. AVIV’s unique portfolio of renowned brands includes some of the most well-known property listing websites: SeLoger Group (France), Immowelt Group (Germany), Immoweb (Belgium), and Yad2 (Israel). Job Description We’re looking for a Senior Marketing Manager who is customer-obsessed, data-informed, and creatively driven. You’ll play a key role in designing and executing marketing initiatives that make Immoweb top of mind for both consumers and professional partners — connecting real insights with bold creativity to build trust, growth, and engagement. You’ll work across campaigns, channels, and teams to ensure that every action starts with the customer and ends with proof of impact. KEY RESPONSIBILITIES: Strategic support: Together with the Category Manager you decide the marketing strategy for your category. You own the planning, budget and execution of the marketing campaigns and strategic initiatives that align with Immoweb’s growth objectives. Campaign execution: You create and implement annual brand and product marketing plans aligned with performance and ROAS targets for your category. Market & user insights: Collect, analyze, and interpret user data, market trends, and campaign metrics to support user-centric decisions for the category you are working on. Performance tracking: Contribute to marketing analytics and reporting, identifying optimization opportunities across channels. Budget management: Support efficient budget allocation through measurement of marketing ROI and cost-effectiveness. Brand consistency: Ensure coherence in brand positioning, tone of voice, and visual identity across all touchpoints. Creative collaboration: Coordinate the production of compelling, inspiring marketing materials that engage users and customers. Cross-team collaboration: Work with performance marketing, product, sales, customer care and design teams Operational excellence: Support process improvement, ensure media transparency, and contribute to efficient marketing execution. Culture & teamwork: Be an active contributor to an agile, curious, and collaborative marketing culture focused on innovation and continuous learning. Qualifications ABOUT YOU: You’re a customer-obsessed marketer who combines creative energy with analytical precision. You think in insights and take ownership from idea to impact. 7+ years of marketing experience, ideally across digital, brand, or performance marketing. Excellent organizational and communication skills — structured, proactive, and able to simplify complexity. Creative and curious, with a passion for storytelling, content, and building brands people trust and love. Driven by customer insight — you listen, test, and adapt until real user value is achieved. Collaborative and confident in cross-functional environments; you thrive in fast-paced, evolving contexts. Experience in real estate, marketplaces, or tech is a strong plus. Fluent in English (French or Dutch is a big plus). Excited by innovation — you explore Gen-AI and data-driven tools Strong problem-solver and team player, balancing bold thinking with disciplined execution. You act like an owner, decide fast, and deliver hard — because for you, marketing isn’t about activity, it’s about impact. Additional Information BENEFITS: A professional and stimulating work environment Opportunities for personal development (training) responsibility and a challenging job Work life balance: working from home, flexible working hours A dynamic, open and collaborative corporate culture Well being initiatives : fruit, fun room, Yoga, teambuilding days, end-of-year dinner, afterwork drinks ... If you like running/jogging or even cycling to work we have shower facilities onsite! A leading company with a strong sense of social responsibility (green team, inclusion team, charity work, digital accessibility for all) An attractive salary package commensurate with your experience (meal vouchers, variable remuneration, gift vouchers, home working allowance, mobile phone, group insurances, dental care,...) At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

Responsibilities

The Category Marketing Specialist will design and execute marketing initiatives to enhance Immoweb's brand presence among consumers and professional partners. Responsibilities include strategic support, campaign execution, market insights analysis, performance tracking, and ensuring brand consistency across all channels.