At Paessler, we build monitoring solutions that empower IT professionals to ensure the stability, performance, and security of their infrastructure. With our flagship product PRTG, we support thousands of customers worldwide and work closely with an extensive network of channel partners to deliver value at scale. We’re now looking for a passionate, data-driven Channel Marketing Manager to elevate our partner engagement and drive measurable growth.
As a Channel Marketing Manager at Paessler, you will be responsible for planning, executing, and optimizing sales and marketing strategies that support and accelerate our channel sales efforts.
Managing a small international team of Channel Marketers, you will also work closely with the global channel sales team and wider marketing organization to increase partner-sourced opportunities, nurture partner relationships, and boost channel-sourced revenue.
You will be a key interface between Paessler and our channel ecosystem, ensuring we remain top-of-mind with partners through compelling content, enablement, and consistent communication.

1. Drive New Partner Sourced Sales Revenue via Deal Registrations

• Work alongside the Head of Channel Sales to co-own the target for Deal Registrations. Use Go-to-Market best practices to develop and execute marketing initiatives that encourage deal registrations from both new and existing partners.
• Understand Conversion Rate Optimization and use Go-to-Market best practices, working with the wider marketing team to improve performance - from top of funnel demand generation, through to optimizing the registration and quotation processes.
• Track and analyze deal registration trends, optimizing strategies for conversion and velocity.

1. Grow Expansion Revenue

• Create marketing programs aimed at cross-sell and upsell opportunities within existing accounts.
• Equip partners with targeted campaigns and assets to drive additional value from their installed base.
• Collaborate with channel sales to identify customer growth opportunities and develop actionable marketing plans.

1. Partner Through-Marketing Support & Sales Enablement

• Own the Partner Portal and develop and maintain scalable marketing toolkits and co-marketing packages for channel partners.
• Support MDF utilization through strategic planning, execution, and post-campaign performance reviews.
• Deliver tailored partner campaigns that align with both partner and Paessler priorities.

1. Channel Communications & Engagement

• Build and execute a communication plan for partners, including regular email updates, newsletters, and exclusive partner webinars.
• Maintain high engagement levels by promoting upcoming training, certifications, and product updates.
• Gather partner feedback to improve ongoing communications and marketing support.

1. Strategic Collaboration & Reporting

• Work closely with the channel sales team to align marketing activities with sales goals.
• Coordinate with digital, content, and product marketing teams to deliver integrated campaigns.
• Define KPIs, measure campaign effectiveness, and report results using data to guide decisions and refinements.