COMPANY DESCRIPTION

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.
When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

JOB DESCRIPTION

We are seeking a highly experienced and strategic Channel Marketing Manager to lead the development and execution of our channel marketing strategy. This role is ideal for someone who has successfully managed channel marketing initiatives, thrives on building and optimizing marketing plans, and is passionate about driving business growth through strategic thinking and detailed execution.
The ideal candidate will be a proactive leader who can assess current marketing efforts, identify opportunities, and build a comprehensive channel marketing roadmap. You will collaborate cross-functionally with Sales, Product Management, Brand, Digital, and Finance teams to ensure alignment and impact.
Location: Deerfield, IL - hybrid Tuesday, Wednesday, and Thursday

Responsibilities

• STRATEGIC LEADERSHIP:Develop and own the overall channel marketing strategy. Assess current programs, identify gaps, and build a forward-looking plan that aligns with business goals and P&L objectives.
• EXECUTION EXCELLENCE:Lead the planning and execution of channel-specific marketing campaigns and programs. Ensure all initiatives are delivered on time, on budget, and with measurable results.
• CROSS-FUNCTIONAL COLLABORATION:Partner with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives.
• MARKET & COMPETITIVE INSIGHTS:Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts.
• SALES ENABLEMENT:Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field.
• PERFORMANCE MEASUREMENT:Track and report on the effectiveness of channel marketing programs. Continuously refine strategies based on data and feedback.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of five (5) years of sales, product management, or marketing experience required. Channel Leadership experience preferred
• Demonstrated ability to influence, collaborate and build trust
• Ability to travel up to 25% of the time

• STRATEGIC LEADERSHIP:Develop and own the overall channel marketing strategy. Assess current programs, identify gaps, and build a forward-looking plan that aligns with business goals and P&L objectives.
• EXECUTION EXCELLENCE:Lead the planning and execution of channel-specific marketing campaigns and programs. Ensure all initiatives are delivered on time, on budget, and with measurable results.
• CROSS-FUNCTIONAL COLLABORATION:Partner with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives.
• MARKET & COMPETITIVE INSIGHTS:Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts.
• SALES ENABLEMENT:Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field.
• PERFORMANCE MEASUREMENT:Track and report on the effectiveness of channel marketing programs. Continuously refine strategies based on data and feedback