Channel Marketing Manager – Maternity Cover (12 Months)
For Nordic Digital Imaging Category Marketing Team
Copenhagen
Are you that person who has explored the dynamic environment of Sales and Marketing? Are you passionate about consumer electronics and new technologies? Are you ready for a challenge to further drive the commercial performance of the Sony Electronics brand at our photo retailers? Then we are looking for you!
For the Nordic Marketing Communications team of Sony Electronics in Denmark, located in Valby, we are looking for a Channel Marketing Manager with hands-on experience in digital marketing to cover a maternity leaver in our team for a year.
Job Purpose:
In the role of Channel Marketing Manager, you are responsible to lead our efforts in maximizing Sony Nordic’s online and offline sales and in-house share across key categories, markets, and customer segments. You will collaborate with our retail partners leading initiatives to maximize Sony’s online and offline presence. You will play a crucial role in crafting and executing a comprehensive 360° marketing strategy that guides consumers through their entire journey—from initial awareness to orientation, conversion, and long-term retention.

Your key responsibilities will be to:

• Define and implement targets and action plans for communication via our retail partners, including a detailed timeline and strategic approach.
• Oversee and coordinate all in-store and digital marketing initiatives within the designated channel.
• Ensure best online visibility and user experience on retailer websites by presenting products and campaigns compellingly and providing relevant content to the retailers to drive conversion.
• Event planning and coordination in collaboration with internal and external stakeholders.
• Event evaluation and follow up with internal presentations to key stakeholders.
• Collaborate closely with the rest of the Marketing and Sales team to set goals and develop activation plans, designing and implementing strategies to enhance Sony’s sales with assigned business partners.
• Work with cross-functional teams in both Nordics and Sony Europe to implement and ensure compliance with product communication strategies for achieving desired outcomes.
• Communicate effectively with all internal and external stakeholders and achieve targets consistently.
• Follow up on results, create engaging presentations and present internally to relevant Sony stakeholders.

What is Sony looking for?

• A university degree in a relevant field that aligns with the role.
• Proficiency in business English, both spoken and written.
• A minimum of 3 years of experience in Digital Marketing within the retail sector—experience in Sales or Marketing is a plus.
• Strong project manager and coordination skills with a structured approach
• Strong analytical skills with a keen eye for details, driven by facts and figures.
• A commercially driven mindset with a self-motivated approach and effective negotiation skills.
• Proficient in Microsoft Office, CRM, and other relevant information systems.
• Experience in asset creation (E.g. Adobe Photoshop), content management, and user experience is highly valued.
• A proactive attitude that drives results.

Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development initiatives. From self-directed or instructor-led courses to mentorship programs and internal job rotations, we strive to constantly help you to improve your skills and competencies. You will find many opportunities for growth, including pathways to step into leadership roles as you progress in your career supported by our leadership development programs in place. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!
Bring your uniqueness to Sony.
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe.
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion, creativity, and ambitions to Sony Europe. Apply now, and let’s create the future together

• Define and implement targets and action plans for communication via our retail partners, including a detailed timeline and strategic approach.
• Oversee and coordinate all in-store and digital marketing initiatives within the designated channel.
• Ensure best online visibility and user experience on retailer websites by presenting products and campaigns compellingly and providing relevant content to the retailers to drive conversion.
• Event planning and coordination in collaboration with internal and external stakeholders.
• Event evaluation and follow up with internal presentations to key stakeholders.
• Collaborate closely with the rest of the Marketing and Sales team to set goals and develop activation plans, designing and implementing strategies to enhance Sony’s sales with assigned business partners.
• Work with cross-functional teams in both Nordics and Sony Europe to implement and ensure compliance with product communication strategies for achieving desired outcomes.
• Communicate effectively with all internal and external stakeholders and achieve targets consistently.
• Follow up on results, create engaging presentations and present internally to relevant Sony stakeholders