About the job
Job Description:
We are seeking a highly motivated and experienced Marketing Specialist/Manager to drive our marketing efforts across DACH & BeNeLux. The ideal candidate will have a deep understanding of the consumer electronics and IT industry, with a proven track record in developing and executing successful marketing strategies. This role requires a creative thinker with excellent communication skills and the ability to work in a fast-paced, multicultural environment.
Responsibilities:
- Collaborate closely with the headquarter’s Marketing team to localize and adapt global brand strategies and campaigns for DACH & BeNeLux markets.
- Act as the key liaison between DACH & BeNeLux markets and the HQ Marketing team, ensuring effective communication, alignment and execution of brand initiatives.
- Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.
- Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.
- Plan and execute regional marketing activities, such as events, partnerships, and influencer collaborations, to enhance brand visibility and engagement.
- Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.
- Ensure all localized marketing efforts are consistent with the global brand voice and messaging.
- Develop and implement localized marketing strategies to promote UGREEN’s products across DACH & BeNeLux, ensuring alignment with global brand guidelines.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.
- Proven experience in West European markets, with a strong understanding of regional consumer behavior and market dynamics.
- Exceptional written and verbal communication skills in English. Proficiency in German, Dutch is a significant advantage.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
- Creative thinker with a data-driven approach to decision-making.
- Ability to work independently and as part of a team in a hybrid work environment.
Preferred Qualifications:
- Fluency in one or more European languages (German, Dutch, French).
- Experience with B2B and B2C marketing strategies.
- Familiarity with CRM and marketing automation tools.
What We Offer:
- Competitive salary and benefits package.
- Flexible hybrid work model, allowing you to work from home and the office.
- Opportunities for professional growth and development.
- A collaborative and inclusive work environment.
- The chance to be part of a global leader in technology innovation.
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