Channel Marketing Specialist at Western Digital

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Project Management, Communication Skills, Team Player, Budget Tracking, Campaign Execution, Market Analysis, eCommerce Promotions, Channel Marketing, Stakeholder Coordination, Performance Metrics, Asset Management, Training Sessions, Event Management, Customer Engagement, Tactical Decision Making

Industry

Computer Hardware Manufacturing

Description

Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that—our technology helped people put a man on the moon and capture the first-ever picture of a black hole. We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital®, WD®, and WD_BLACK™ brands. We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world’s biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, Western Digital is fueling a brighter, smarter future. Today’s exceptional challenges require your unique skills. Together, we can build the future of data storage. Job Description Channel Marketing Specialist 1. Marketing Strategy & Planning (Execution-Focused) Support execution of annual and quarterly marketing plans aligned with business and product priorities Assist go-to-market activities across eCommerce, Channel, and Enterprise / NAS segments Collect and consolidate market, customer, and competitor information to support tactical decisions 2. Campaign & Project Execution Execute online and offline marketing campaigns, including channel events, customer seminars, and industry exhibitions Manage assigned projects with clear timelines, defined deliverables, and budget control Coordinate with internal stakeholders and external vendors to ensure smooth execution 3. Channel & eCommerce Marketing Support Support channel marketing programs, partner enablement activities, and training sessions Execute eCommerce promotions on key platforms (JD.com, Tmall), including 618, Double 11, and Double 12 Ensure correct and consistent use of marketing assets across channel and eCommerce platforms 4. Budget, MDF & Performance Tracking Support MDF application, usage tracking, and documentation Track campaign performance metrics including reach, engagement, leads, and ROI Prepare post-campaign summaries and execution reports 5. Cross-functional Collaboration & Operations Act as day-to-day marketing contact for Sales, Channel, and Product teams Support internal processes, approvals, vendor coordination, and asset management Complete other assigned marketing-related tasks Qualifications Bachelor's degree in Mass Communication, Marketing or related course With5 year's + experience or exposure in marketing Above average oral and written communication skills Strong project/time management skills Attentive to details Team player Additional Information Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to Western Digital Ethics Helpline or email [email protected]. Job Type (exemption status): Exempt position - Please see related compensation & benefits details below Business Function: Channel Marketing Work Location: Beijing Office--LOC_WDT_CN1101

Responsibilities

The Channel Marketing Specialist will support the execution of marketing plans and manage online and offline campaigns. They will also coordinate with internal and external stakeholders to ensure smooth project execution.