Channel & Partner Communications Director at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Bilingual Communication, Marketing Strategy, Leadership, Digital Platforms, Consumer Insights, Account Management, Creative Campaigns, Integrated Marketing, Stakeholder Influence, O2O Journey, Retail Environments, Business Strategy, Team Management, Cross-Functional Collaboration, Innovative Communication, Brand Standards

Industry

Computers and Electronics Manufacturing

Description

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Greater China Channel & Partner Communications team is responsible for all marketing communications and customer experiences across Apple’s indirect channels. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple’s brand and creative standards of excellence. DESCRIPTION The Marcom Channel Lead for Greater China drives channel communications growth, builds channel capabilities within the local team, and serves as a key member of the Greater China leadership team. This role involves collaborating with cross-functional partners, sales, and external agencies to execute innovative communication strategies that enhance Apple's channel presence and engagement in this critical market. MINIMUM QUALIFICATIONS Bilingual in Chinese and English, with excellent written and verbal communication skills. 15+ years of experience in marketing/advertising agencies or in-house marketing communications organizations across key Greater China markets with 7+ years of direct people management experience. Demonstrated leadership experience shaping organizational vision and culture in creative communication environments. An understanding of digital platforms in China, providing guidance on consumers O2O journey to drive platforms and content innovations. PREFERRED QUALIFICATIONS Experience with both digital platforms and offline retail environments across diverse city tiers and routes-to-market in China. Deep understanding of business and product strategy and consumer insights, to build a global communications strategy for partners. Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand. Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward. Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities, both in B2C and B2B. Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns. Ability to confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization. Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.

Responsibilities

The Marcom Channel Lead for Greater China drives channel communications growth and builds channel capabilities within the local team. This role involves collaborating with cross-functional partners, sales, and external agencies to execute innovative communication strategies.