Channel Strategist at Apple

Sunnyvale, California, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Mar, 26

Salary

0.0

Posted On

05 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Role, Brand Marketing, Customer Experience, Data Analysis, Creative Collaboration, E-commerce Strategy, Social Media Strategy, Cross-Functional Teamwork, Brief Writing, Campaign Development, Content Creation, Retail Strategy, Agility, Entrepreneurial Mindset, Innovation, Problem Solving

Industry

Computers and Electronics Manufacturing

Description

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The strategy team spans research, insights, briefs and measurement to drive effectiveness and inspire teams to deliver outstanding work. Within strategy, the Channel Strategy team collaborates closely with Channel and Partner Comms. This group drives best-in-class marketing and customer experiences that show up in our partner worlds - the carriers, retailers, banks (and more) who bring scale to our business and close the gap with our customers. DESCRIPTION The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store. MINIMUM QUALIFICATIONS 7+ years experience in a strategic role at a communications agency or on an in-house/brand side team. Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional. Proven track record of connecting business and marketing objectives with effective customer-facing solutions and history of success writing and delivering clear and actionable briefs. Experience in understanding, interrogating and distilling data and insights from a broad range of sources. Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations. Experience briefing and partnering with creative teams to develop best-in-class work. PREFERRED QUALIFICATIONS Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity. History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives. Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options. Highly collaborative with the agility to lean into and build on diverse viewpoints. A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities.

Responsibilities

The Channel Strategist partners closely with various teams to develop effective marketing initiatives that address business challenges. This role focuses on designing scalable initiatives for partners across multiple channels and markets worldwide.