Chapter Lead, Product Marketing (Everyday Banking and Segments) at Commonwealth Bank

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Team Leadership, Brand Strategy, Segmentation, Value Propositions, Go-To-Market Planning, Omnichannel Marketing, Data-Driven Decision Making, Customer Analytics, Performance Optimization, Stakeholder Leadership, Risk Management, Compliance, Budget Management, Marketing Strategy, Customer Engagement

Industry

Financial Services

Description

Do work that matters Help shape how millions of Australians discover, choose and love CommBank’s Everyday Banking products and customer experiences. As the Chapter Lead, Product Marketing, you’ll lead a high-performing chapter (12FTE) to deliver against marketing and business unit priorities, designing holistic strategies that grow brand salience, loyalty and engagement across channels. You’ll set clear objectives and quarterly initiatives, ensure safe delivery (risk & obligations), and champion data-led decisions that move the needle on market share and customer satisfaction. Your day could look like (but not limited to): Deliver strategic leadership and marketing excellence for the everyday banking portfolio and key customer segments. Ensure marketing initiatives are customer-led and commercially effective. Develop and execute marketing strategies across above-the-line (ATL) and below-the-line (BTL) channels, with a strong focus on both planning and execution. Influence strategy, business cases, funding and project planning with strong marketing SME input. Support product development and commercial outcomes for the portfolio. Monitor performance (brand, customer, engagement metrics) and implement test-and-learn optimisations. Ensure compliant, risk-aware delivery of marketing outcomes. Partner closely with internal/external stakeholders; remove impediments, drive decisions and manage escalations. Own capability uplift, identify gaps, build craft, and deliver initiatives that develop people and practice. What successful candidates will look like We’re looking for an experienced leader with a proven track record in product marketing who thrives on energising teams and building a culture of high performance. You’ll be someone who naturally takes ownership, demonstrates tenacity, and consistently delivers pragmatic, commercial solutions that drive real value for the business. Additional requirements we’re looking for: 12+ years product marketing experience (ideally in financial services, consumer or complex multi‑product environments). Demonstratable experience leading and inspiring teams, fostering engagement, and driving collective success. Proven brand & comms strategy capability, with strengths in segmentation, value propositions and go‑to‑market planning. Omnichannel expertise (owned, paid, earned), with test‑and‑learn discipline and performance optimisation. Data‑driven decisioning, comfortable with customer analytics, funnel metrics and marketing effectiveness frameworks. Stakeholder leadership, able to align diverse teams and secure buy‑in for strategic initiatives. Strong risk, compliance and governance mindset; confident budget ownership. Working at CommBank At CommBank, we’re committed to building a diverse and inclusive workforce that reflects the communities we serve. We support our people through skill development, collaboration, flexibility, and internal mobility. With service at the heart of everything we do, we take accountability for securing and enhancing the financial wellbeing of people, businesses, and communities. Please note: Our Talent Acquisition team will be taking a scheduled break over the festive period beginning 24 December. We will resume reviewing applications and responding to enquiries from 5 January. We appreciate your understanding and patience during this time and wish you a safe and enjoyable holiday season. If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696. Advertising End Date: 06/01/2026 Whether you’re passionate about customer service, driven by data, or called by creativity, a career with CommBank is for you. Our people bring their diverse backgrounds and unique perspectives to build a respectful, inclusive and flexible workplace. One where we’re driven by our values, and supported to share ideas, initiatives, and energy. One where making a positive impact for customers, communities and each other is part of our every day. Here, you’ll thrive. You’ll be supported when faced with challenges, and empowered to tackle new opportunities. We really love working here, and we think you will too.

Responsibilities

Lead a high-performing chapter to deliver marketing strategies for Everyday Banking products. Ensure marketing initiatives are customer-led and commercially effective while monitoring performance metrics.