À PROPOS D’ABBOTT

Abbott est un chef de file mondial de l’industrie des soins de santé qui crée des solutions scientifiques révolutionnaires visant à améliorer la santé des gens. L’entreprise est résolument tournée vers l’avenir, à l’affût des changements qui pourraient survenir dans le domaine des sciences et des technologies médicales.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing or related field and/or MBA.
• 3+ years of experience with progressive responsibility in brand/product management in health care and/or OTC marketing.
• Strong thought leadership, as well as written and verbal communication skills.
• Demonstrated cross-functional leadership and collaboration skills.
• Proven ability to develop and execute complex strategic business plans.
• Proficient in analyzing Nielsen, IQVIA, and reimbursement data to support brand strategy and performance
• Experience with P&L/budget management.
• The incumbent must be able to communicate well in English (50% of the time), as his or her duties require interaction with stakeholders and colleagues outside Quebec and Canada.
  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
  CONNECT WITH US AT www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

WHAT YOU’LL DO

The Brand Manager is responsible for the development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives for assigned product(s). Additional responsibilities include business strategic planning, pricing, forecasting, AP&G budget management, financial and project management.

RESPONSIBILITIES:

• Build and lead annual strategic planning for the assigned brand, including analysis, recommendation, and presentation of proposed strategies to senior leadership.
• Develop and execute omnichannel campaigns targeting HCPs, patients, and consumers.
• Develop and lead strategies to influence & engage with healthcare professionals, and partner with Nutrition Science to establish messaging and develop marketing & sales aid/promotional material to support our field sales team.
• Continuously monitor market landscape, competitive activities and stakeholder behaviors, and implement appropriate measures to maintain brand competitiveness.
• Champion a customer-centric approach in all brand strategies implementations, enriching overall user/HCP experience.
• Partner with retail sales team to develop distribution, shelving, and promotion strategies.
• Cultivate strong relationships with internal stakeholders (Finance, RA, Forecasting, Supply), sales teams (Retail & HCP), key opinion leaders and external agencies.
• Manage brand budget and drive efficiencies to maximize ROI