The Chief Director of Marketing, UAGC serves as UAGC’s lead marketing strategist, responsible for developing and executing a unified, marketing vision in support of UAGC goals. This position oversees all aspects of the Global Campus marketing strategy, including brand strategy, media strategy, and vendor partnerships. This role leads a multidisciplinary marketing team and works in close partnership with senior leadership, enrollment, advancement, academic stakeholders, and the university Central MarComm team to drive growth, elevate the Global Campus reputation, and ensure a consistent and compelling brand presence across all channels. The Chief Director of Marketing, UAGC brings a data-informed, audience-centered approach to marketing while fostering innovation, alignment, and operational excellence across the division.

KNOWLEDGE OF:

• Marketing and branding strategy, tactics and project planning
• Deep expertise in digital marketing and user experience
• Principles of website development, content management systems, search engine optimization, usability and analytics
• Direct response marketing tactics and techniques, including online advertising, direct mail and email
• Media planning and budgeting
• Measuring marketing effectiveness/return on investment
• Creative execution, including collateral, video and digital production workflow
• Industry trends and new growth areas within the digital marketing field
• Social media channels and their use for marketing purposes
• The higher education industry

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing or related field;
• 10 years of marketing leadership experience

PREFERRED QUALIFICATIONS:

• Master’s degree in marketing or related field
• Experience in the higher education environment
• Client and/or account management experience

• In collaboration with the VP of Enrollment, develop and implement an annual strategic marketing plan for UAGC, executing integrated strategies that support key priorities, including brand awareness, new and continuing enrollment with an eye toward student success across the student lifecycle. Advise division and university leaders on online enrollment trends broadly and UAGC’s brand positioning specifically. Establish clear performance metrics and use data, insights, and analytics to continually optimize campaigns, digital experiences, and content strategies. Champion a culture of innovation, accountability, and continuous improvement to ensure marketing efforts are agile, measurable, and high-impact.
• Lead the charge in shaping and elevating UAGC’s brand across every audience and channel, working in collaboration with the university’s Central marketing office and the marketing team at Arizona Online to ensure alignment with other brand initiatives. Drive bold creative direction, campaign development, and storytelling that bring UAGC to life in fresh, engaging ways. Ensure a consistent, authentic brand voice across digital, print, and in-person experiences.
• Own the strategy and performance of UAGC’s website and digital platforms, ensuring they deliver a seamless, accessible, and engaging user experience that delivers on the unit’s business objectives. Lead digital transformation efforts that prioritize usability, functionality, and audience needs. Leverage SEO/SEM, UX best practices, and analytics to boost visibility, optimize conversion, and drive results.
• Lead teams that develop audience-driven content strategies that inform, inspire, and engage across the full marketing funnel. Ensure consistent, compelling messaging and storytelling across digital content, advertising, social media, and email. Oversee the execution of integrated campaigns designed to drive awareness, engagement, and measurable results.
• Manage a team of more than 30 people, responsible for relationships with external vendors and agency partners to scale creative capacity, media strategy, and digital execution. Oversee a 40M budget to ensure alignment with institutional goals, brand standards, and ROI expectations.