Rebrandly is the leading platform for branded link management, helping businesses create, track, and optimize their branded short links. We empower companies to strengthen their brand presence across all digital touchpoints while gaining valuable insights into their link performance and audience engagement.
Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. Our diverse and global team serves tens of thousands of customers in over 30 countries. Our platform is trusted by millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.
Purpose:
As CFO of Rebrandly, you will serve as the strategic financial leader for our rapidly growing Product-Led Growth (PLG) SaaS platform. You’ll be the strategic financial architect behind our Product-Led Growth engine, partnering with our executive team to scale from millions of links to billions while optimizing unit economics and fueling sustainable growth. This is your opportunity to shape the financial future of a category-defining SaaS company.
As a highly visible leader, you will oversee all of Rebrandly’s financial activities, lead the finance team and the RevOps function, and closely collaborate with or oversee data analysts. You’ll serve as a key partner to the executive leadership team and play a significant role in the growth of the business.
This role is fully remote in the US.
About You:
You’re a finance leader who gets excited about PLG metrics, conversion funnels, and freemium models. You’ve scaled SaaS companies before and understand that great finance leaders are business partners, not just number crunchers. You thrive in fast-paced environments where data drives decisions and growth creates new challenges to solve. Most importantly, you’re ready to build something exceptional.
What You’ll Do:

Strategic Financial Leadership

• Partner with the CEO and executive team to develop and execute long-term financial strategy aligned with PLG growth objectives
• Lead annual budgeting, forecasting, and strategic planning processes with a focus on key PLG metrics, including CAC, LTV, and product adoption funnels
• Drive financial modeling and analysis to support product development, pricing strategy, and market expansion decisions
• Execute the short-term and long-term financial strategy of Rebrandly, including supporting M&A diligence and acquisition integration.
• Provide insightful and trusted counsel to the Chief Executive Officer, management team, and investors on both financial and broad-based business issues

Financial Operations & Reporting

• Oversee all financial operations, including accounting, financial reporting, tax compliance, and treasury management
• Maintain robust financial controls, processes, and systems to support rapid scaling.
• Prepare and present monthly, quarterly, and annual financial reports to the board of directors and investors
• Ensure compliance with all regulatory requirements and accounting standards (GAAP/IFRS)
• Lead external audit processes and manage relationships with auditors, tax advisors, and other financial service providers

SaaS Metrics & Analytics

• Monitor key SaaS and PLG performance indicators, including MRR, ARR, churn rates, expansion revenue, and cohort analytics
• Develop sophisticated financial models to analyze unit economics, customer lifetime value, and payback periods
• Create executive dashboards and reporting frameworks that provide real-time visibility into business performance
• Collaborate with product and marketing teams to optimize conversion funnels and improve monetization strategies

Team Leadership & Development

• Build, lead, and mentor a high-performing finance team capable of supporting continued growth
• Establish clear roles, responsibilities, and performance metrics for all finance function areas
• Provide financial training and support to non-finance teams across the organization

Risk Management & Corporate Governance

• Develop and implement comprehensive risk management frameworks and internal controls
• Oversee insurance, legal compliance, and corporate governance matters
• Manage cash flow, liquidity planning, and capital allocation decisions
• Support board meetings and investor relations activities

We’d Love To Hear From You If You Have:

• 10+ years progressive finance leadership with 5+ years in senior SaaS roles
• Proven track record as CFO/VP Finance at a high-growth SaaS company (ideally revenue growth to $20M+ of ARR)
• Previous experience and success in a Growth and/or Private Equity backed environment
• Deep expertise in PLG/freemium business models and SaaS metrics
• Experience scaling finance operations and building high-performing teams
• Strong background in financial modeling, planning, and analysis
• Track record with investor relations and board reporting
• Advanced financial modeling and Excel/analytics skills
• Experience with SaaS financial systems (NetSuite, Salesforce, billing platforms)
• Knowledge of revenue recognition (ASC 606) and SaaS accounting principles
• Understanding of international tax implications for SaaS businesses
• Strong understanding of various GTM channels in a software environment
• Exceptional analytical and communication skills
• Ability to influence and collaborate across all levels
• Strategic thinking with operational excellence
• Adaptability in fast-paced, ambiguous environments

While It’s Not Required, It’s An Added Plus If You Also Have:

• Experience in link management, digital marketing, or martech
• International finance experience, especially European operations
• Background in private equity, investment banking, or consulting
• M&A and due diligence experience
• Knowledge of data privacy regulations (GDPR, CCPA)
• Experience with API-first or developer-focused products

Why Join Our Team:

• Competitive salary commensurate with experience
• Fully remote work environment with flexible hours
• Comprehensive health benefits
• Professional development budget for continued learning
• Modern tech stack and tools to do your best work
• Collaborative team culture with significant autonomy and ownership
• Opportunity to make a direct impact on company growth and customer success

Rebrandly provides its full-time US employees with comprehensive benefits, including:

• Unlimited PTO
• Medical, Dental, and Vision health insurance plans
• Supplemental benefits: STD, LTD, Life and AD&D Insurance, HSA or FSA, and Talkspace
• Roth and Traditional 401(k) plans with company match

Rebrandly is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status

Please refer the Job description for details