MINIMUM QUALIFICATIONS:

• Bachelor’s degree in business administration or related field or equivalent work experience.
• 10+ years’ experience in marketing and community outreach, inclusive of 5+ years’ senior management experience.
• Exceptional ability to communicate with varied audiences in writing, verbally, and through presentations.
• Highly effective analytical and data interpretation skills with an ability to apply quantitative analysis to outcomes and use data to influence and drive decisions.
• Strategic thinking and decision-making skills, with advanced analytical and problem-solving skills, grounded in an employee and member focused mind-set.
• Trusted advisor known for cultivating lasting relationships throughout all levels of the organization.
• Ability to work independently and with a team, and to delegate and manage resources effectively.
• Highly effective organizational and time-management skills in order to prioritize competing, multiple tasks simultaneously.
• Manages ambiguity well and leads change from the front.
• Proficient in Microsoft Office (Outlook, Word, Excel and Power Point).
• A high level of emotional intelligence with the ability to build relationships with staff, board members, external partners and members.
• Proven ability to handle confidential information with discretion.
• Flexibility is necessary as an employee’s job responsibilities may change at any time during employment.

PREFERRED QUALIFICATIONS

• Master’s degree in business administration or related field or equivalent work experience

TAPCO embraces diversity, equity, inclusion, belonging, and accessibility (DEIBA) and is committed to creating a workplace where all stakeholders involved, regardless of gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or limited mobility and abilities, feel valued and respected.

• We are committed to include diversity, equity, inclusion, belonging, and accessibility at the center of our work.
• We are committed to nondiscriminatory practices and provide equitable opportunity for all.
• We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.
• We welcome every person to bring their authentic perspective and experience to advance our mission.
• We focus on real people’s experiences to uncover and address systemic inequities.
• We address our gaps and inequities through products, practices and policies that uplift our employees, members, and community.
• We put allyship into action every day.
• We value the seen and unseen qualities that make you who you are

POSITION PURPOSE

The Chief Growth Officer is responsible for developing and executing a growth strategy in support of the overall strategic direction of the organization that drives member acquisition, deepens existing relationships, builds reputation, enhances impact and fosters the long-term sustainable growth of the credit union. A critical member of the executive team, they will be charged with keeping abreast of emerging trends and creating corresponding strategies to ensure TAPCO is able to move towards its vision and mission.
Through oversight of the marketing, community relations and facilities teams they will find innovative ways to evolve the credit union’s social impact banking model through the development of a strong brand and corresponding communication plan that drives engagement with the community, members, and employees. A core part of this will be to oversee an impact strategy that through an equity lens promotes solutions that help serve the needs of the community and grows the credit union.
They will also be charged with providing direction and guidance to key stakeholders, including the C-Suite and the Board of Directors, around purposeful and mission-aligned market expansion, competitive and relevant product development and other areas that will facilitate the credit union’s long-term growth through a value-creation mindset. They will formulate strong internal and external partnerships to ensure that existing products and services are successful, and new initiatives have been developed with feedback and perspective from a variety of community lenses.
Serves as an ambassador for culture through modeling TAPCO’s values: We are People-Centric, We are Curious, We are Inclusive, We are Collaborative, and We are a Trusted Partner.

POSITION RESPONSIBILITIES

• Provide strategic leadership to develop and implement a comprehensive growth strategy that encompasses all assigned departments, ensuring alignment with the credit union’s overall business objectives.
• Responsible for evolving TAPCO’s brand and marketing efforts in alignment with our social impact banking model in a way that differentiates TAPCO in the community, increases brand awareness and engagement, and drives overall growth.
• Conduct market research to identify emerging trends, member needs, and competitive analysis, translating these insights into actionable growth strategies.
• Collaborate with the Executive Team to set ambitious yet achievable growth targets, driving the organization toward its strategic goals.
• Provides leadership and guidance around TAPCO’s community efforts to ensure activities and outreach are growth focused and aligned with the business and strategic priorities of the credit union.
• In partnership with key stakeholders, work on the development of new services and business models that differentiate the credit union in the marketplace.
• Demonstrate an innovative mindset, including the ability to evaluate existing products and develop new products to ensure TAPCO is meeting the needs of its members and community in alignment with the strategic direction of the credit union.
• Provides organizational ownership around deposit strategies and programs that push growth and ensure the appropriate balance sheet mix.
• Build, lead, and mentor a high-performing team across the assigned departments, fostering collaboration and accountability. Overall empower staff to make people-centric decisions by giving them the necessary tools, capabilities, and resources.
• Maintain trusted relationships with key stakeholders, including members, team members, the community, regulators and business partners ensuring that the organization’s growth strategies are well-supported and sustainable.
• Establish performance metrics to measure the success of growth initiatives. Regularly report on progress, challenges, and opportunities.
• Oversee TAPCO’s facilities functions, ensuring our operations are aligned with our social impact banking model and promotes a great place for our employees to work and members to bank.
• Creates strategies and manages TAPCO’s long-term fixed assets in alignment with the strategic objectives of the credit union and in a way that fosters sustainable growth.
• Provides guidance to the facilities team around a capital improvement plan and budget.
• Leads efforts around TAPCO’s grant strategies, finding opportunities to use grant money to build infrastructure, products and programs that support the strategic plan.
• Oversee TAPCO’s Affinity Partners, developing programs that add value, enhance relationships and result in the credit union’s growth.
• Develop and oversee an annual budget that supports the strategic plan and objectives of the credit union for all functional areas supervised. Maintains control over departmental expenditures versus budget.
• Maintains current knowledge of regulations, laws, standards, legislation, and emerging trends that may affect organizational practices.
• Assumes responsibility for other duties as required or assigned.
  Requirements:

DIVERSITY, EQUITY, INCLUSION, BELONGING, AND ACCESSIBILITY (DEIBA) PURPOSE STATEMENT

TAPCO embraces diversity, equity, inclusion, belonging, and accessibility (DEIBA) and is committed to creating a workplace where all stakeholders involved, regardless of gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or limited mobility and abilities, feel valued and respected.

• We are committed to include diversity, equity, inclusion, belonging, and accessibility at the center of our work.
• We are committed to nondiscriminatory practices and provide equitable opportunity for all.
• We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.
• We welcome every person to bring their authentic perspective and experience to advance our mission.
• We focus on real people’s experiences to uncover and address systemic inequities.
• We address our gaps and inequities through products, practices and policies that uplift our employees, members, and community.
• We put allyship into action every day.
• We value the seen and unseen qualities that make you who you are.