Go-to-Market Strategy:
- Develop and implement effective go-to-market strategies for new products and initiatives.
- Identify target markets and segments, defining unique value propositions.
Brand Marketing:
- Oversee brand development and positioning, ensuring a consistent and compelling brand identity.
- Develop and maintain brand guidelines and standards.
B2C and B2B Marketing:
- Lead marketing efforts to reach both B2C and B2B customers with tailored strategies.
- Create campaigns that resonate with both consumer and business audiences.
Sales Forecasting and Management:
- Develop and manage a sales calendar, aligning marketing efforts with sales goals.
- Continuously monitor sales performance and adjust marketing strategies accordingly.
Agency Management:
- Collaborate with marketing agencies to drive revenue and achieve marketing goals.
- Manage agency relationships and optimize agency performance.
Email and SMS Marketing:
- Leverage 4+ years of experience to lead email and SMS marketing initiatives.
- Develop and execute email and SMS campaigns that engage and convert customers.
Cross-Functional Collaboration:
- Work closely with the Marketing team to align campaign strategies and goals across the organization.
- Drive incremental improvements and optimizations in lifecycle performance.
Performance Measurement:
- Measure, monitor, and report on performance metrics for all email types, deriving key insights.
- Suggest adjustments to strategy and tactics in response to data-driven insights.
Retention Programs:
- Build, test, and optimize engagement and retention programs.
- Make continuous improvements based on performance, trends, and insights.
Data Analysis and Tools:
- Utilize strong Excel skills for data management and analysis.
- Familiarity with SQL, Tableau, and Salesforce to extract valuable insights.
- Perform other duties as assigned.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- Proven experience as a senior marketing executive, with expertise in offline and online marketing.
- Strong understanding of scent marketing or related industries is a plus.
- Exceptional leadership and team management skills.
- Proficiency in marketing technology and tools, including Hubspot and Braze.
- A track record of building and optimizing multiple, simultaneous marketing campaigns.
- Experience in audience segmentation and targeting.
- Exceptional communication and writing skills.
- Keen attention to detail and organizational skills.
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
- Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.
- Life insurance provides peace of mind for you and your loved ones.
- Paid time off, allowing you to recharge and enjoy life outside of work.
- Access to a 401(k) plan to help you plan for a secure financial future.
- Employee discount to take advantage of great deals on our products and services.
- Opportunities for paid training to develop your skills and advance your career.
- Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
- Health coverage, including dental and vision insurance
- Life insurance
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