CHIEF MARKETING OFFICER (CMO)

Location: Los Altos, CA
Industry: Boutique Construction Firm
Employment Type: Full-Time
Seniority Level: Executive
Compensation: Competitive base + performance incentives
Opportunity for Promotion: Yes — based on performance and results

ABOUT US

We’re a fast-growing boutique construction company based in the Peninsula, known for our high-quality craftsmanship, detail-oriented approach, and personalized client experiences. As we scale, we’re looking for a strategic, hands-on Chief Marketing Officer (CMO) to lead our marketing efforts, elevate our brand presence, and consistently drive high-quality leads.

QUALIFICATIONS

• 5+ years of digital marketing experience, ideally in construction, home services, or a related local service-based business.
• Proven experience in SEO and GEO-targeted copywriting.
• Hands-on experience with Reddit marketing and managing community engagement.
• Familiarity or experience with AI tools in a marketing or content capacity.
• Strong understanding of lead generation platforms like Yelp, Houzz, Angi, etc.
• Data-driven mindset; comfortable tracking KPIs and ROI.
• Excellent communication and copywriting skills.
• Ability to work independently, take initiative, and grow into a larger leadership role.

ROLE OVERVIEW

We’re seeking a CMO who doesn’t just think big—but can execute with precision. The ideal candidate will bring strong experience in SEO/GEO copywriting, be comfortable managing Reddit communities and AI-related marketing initiatives, and have a proven track record in optimizing lead generation through platforms like Yelp, Houzz, Angi, Thumbtack and more. This is a long-term role with significant growth opportunities for someone who demonstrates measurable success.

RESPONSIBILITIES

• Marketing Strategy & Execution
• Develop and lead the overall marketing strategy tailored to a local and regional construction audience.
• Execute targeted SEO and GEO-optimized copywriting strategies to improve organic search visibility.
• Lead Generation & Funnel Optimization
• Manage and optimize lead generation channels such as Yelp, Houzz, Google Local Services, Angi, and other relevant directories.
• Track and report lead source performance, conversion rates, and ROI on all campaigns.
• Digital & Social Media Marketing
• Oversee organic and paid campaigns on Reddit, Facebook, Instagram, and Google Ads.
• Build and manage Reddit communities and discussions relevant to construction, home improvement, and tech-forward clientele.
• Leverage AI-driven tools to enhance marketing automation, customer segmentation, and analytics.
• Content & Copywriting
• Create or oversee creation of compelling blog posts, landing pages, and service descriptions optimized for local search.
• Collaborate with internal or external writers to maintain a consistent, SEO-focused content pipeline.
• Brand Management & Expansion
• Elevate the company’s brand across all customer touchpoints—website, ads, social media, and printed materials.
• Ensure consistent voice, design, and messaging across all marketing materials.
• Team Building & Leadership
• Build out a marketing team over time as needed.
• Collaborate closely with the sales and operations teams to align marketing efforts with company goals.