Job description
Agency Department of Tourism and Hospitality Work unit Destination Marketing
Job title Chief Marketing Officer Designation Executive Officer 2 – Executive Contract
Job type Full time Duration Fixed for 4 years
Remuneration package $247,170 Location Darwin
Position number 18087 RTF 319524 Closing 06/04/2025
Contact officer Suzana Bishop, Chief Executive Officer on 08 8999 5584 or suzana.bishop@nt.gov.au
About the agency https://dth.nt.gov.au/
Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=319524

TERTIARY QUALIFICATIONS.

Information for applicants – inclusion and diversity and Special Measures recruitment plans
The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates
people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment
process or job, please discuss this with the contact officer. For more information about applying for this position and the
merit process, go to the OCPE website.
Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures
plans, go to the OCPE website
Primary objective
To lead a dynamic team of geographically dispersed staff and contracted international representatives in driving the strategic
growth of the Northern Territory as a premier tourism destination through innovative and effective marketing and
distribution programs.
Key duties and responsibilities
1. Develop, implement, manage, and evaluate global marketing and distribution initiatives that proactively respond to
economic conditions, trends, and social changes impacting the tourism industry. Ensure accountability for achieving
outcomes aligned with government priorities and policy platforms.
2. Provide visionary leadership to the marketing team, effectively utilising resources to create and deliver marketing
strategies that position the Northern Territory as the destination of choice for leisure travellers.
3. Establish and maintain strong partnerships with industry stakeholders, tourism operators, government entities, and
agency colleagues to achieve strategic and operational objectives collaboratively.
4. Represent Tourism NT at inter-jurisdictional forums, relevant committees, and industry events, advocating for positive
outcomes for the Territory and promoting key messages that enhance its competitive position as a tourism destination.
5. Prepare correspondence, briefings, and reports for government, the NT Tourism Board, and the department’s Board of
Management, ensuring clear and effective communication of strategic insights.
Selection criteria
Essential
1. Extensive experience in the creative conception, development, and successful execution of integrated marketing
campaigns, with a strong focus on leveraging evolving technologies to enhance distribution and conversion outcomes.
2. Strong conceptual and analytical abilities with a track record of interpreting and responding effectively to a changing
operating environment.
3. A capable leader who can formulate and articulate strategic ideas at a senior level while fostering collaboration across
diverse teams and cultures.
4. Ability to focus on strategic goals and priorities while ensuring the optimal use of financial and human resources in line
with professional management principles.
5. A self-motivated, entrepreneurial mindset with a commitment to achieving feasible outcomes.
6. Excellent interpersonal skills, cultural sensitivity, and well-developed written and oral communication abilities, including
public speaking.
Desirable
1. Understanding of the economic, social, political, and cultural opportunities and challenges affecting tourism in the
Territory, along with the diverse interests and aspirations of various stakeholders
2. Tertiary qualifications in a relevant discipline.
Further information
Additional inclusions may include further information that is relevant to the vacancy; for example, criminal history checks,
flexibility in starting dates, requirements for travel, etc

Please refer the Job description for details