Equity Prime Mortgage is seeking a full-time Chief Marketing Officer (CMO) to take EPM to the next level of growth by leading our marketing strategy and execution to drive loan acquisition, strengthen broker relationships, and align internal culture with external brand. This role requires deep mortgage industry expertise combined with proven digital marketing excellence to scale a company moving billions in loan volume annually.
The CMO will collaborate directly with executive leadership and internal stakeholders to develop and execute marketing initiatives that support aggressive growth targets while fostering internal engagement and industry thought leadership.
The ideal candidate thrives in a fast-paced environment, can confidently navigate rapidly shifting priorities and constructive feedback, and consistently delivers high-quality, deadline-driven work.

QUALIFICATIONS & SKILLS

• Technical Skills
• Expert proficiency in CRM platforms (Salesforce, HubSpot, or similar)
• Advanced knowledge of marketing automation tools
• Strong analytical mindset with a data-driven approach to problem-solving and decision-making with experience in marketing attribution and ROI analysis
• Proficiency in SEO, SEM, social media marketing, and email marketing
• Experience with marketing analytics platforms (Google Analytics, etc.)

Industry Knowledge

• Deep understanding of mortgage lending processes and regulations
• Knowledge of broker channel dynamics and relationship management
• Familiarity with mortgage loan products and competitive landscape

• Understanding of compliance requirements for financial services marketing

Leadership Competencies

• Proven ability to build and lead high-performing marketing teams
• Exceptional leadership skills, with the ability to direct and motivate remote teams
• Excellent organizational and project management skills, with the ability to prioritize and execute multiple initiatives simultaneously

• Excellent written and verbal communication skills: Cross-functional collaboration skills

Education, Training, and Experience

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree in Marketing or Business preferred
• 10+ years of marketing experience; 7+ years in senior leadership role (VP or higher)
• 5+ years of mortgage industry experience (wholesale, retail, or correspondent)
• Proven track record managing marketing budgets of $1M+ annually
• Certified Mortgage Banker (CMB) designation preferred
• Ability to travel for industry events and broker meetings (15-20%)

CANDIDATE ACKNOWLEDGMENT STATEMENT

By clicking “Apply for this Job,” I acknowledge that I have reviewed, understand, and agree to the terms outlined in the linked EPM Legal Statement and Application Addendum

• Strategic Marketing Leadership
• Develop and execute comprehensive marketing strategy aligned with business objectives.
• Lead cross-functional collaboration with Sales, Operations, Capital Markets, and Executive teams.
• Establish marketing KPIs and ROI metrics for all initiatives.
• Manage annual marketing budget and resource allocation.
• Drive competitive positioning and market differentiation strategies.

Digital Marketing & Lead Generation

• Oversee CRM implementation, segmentation, and automation strategies.
• Develop and execute SEO, content marketing, and social media strategies.
• Manage email marketing campaigns and marketing automation workflows.
• Optimize digital advertising and performance marketing initiatives.

• Analyze marketing data to identify growth opportunities and optimize campaigns.

Broker Relationship Marketing

• Design and execute broker acquisition and retention programs.
• Develop product marketing strategies for mortgage loan products.
• Create and manage broker education and engagement initiatives.
• Build strategic partnerships and industry relationships.

• Support trade shows, events, and industry conference participation.

Internal Brand & Communications

• Develop internal communications strategy to communicate brand story in a clear and compelling way.
• Oversee internal communications channels to ensure consistent messaging and unified brand experience.
• Lead the development of internal brand standards, ensuring alignment with company mission, vision, and core values.
• Partner with Head of People Operations to develop internal initiatives to drive employee engagement and ownership.