At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of short-term incentives (i.e., discretionary bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.
The Chief Marketing Officer (CMO) will serve as a member of the executive leadership team, responsible for developing and executing marketing strategies that drive growth, deepen customer relationships, and enhance the First Mid brand across all channels. The CMO will lead the bank’s efforts to engage customers and modernize marketing practices in alignment with evolving industry trends. We are open to housing the right candidate within our Mattoon (IL), Champaign (IL), Bloomington (IL), Rockford (IL), or St. Louis (MO) market.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or equivalent preferred).
• 10+ years of marketing and corporate communication leadership experience, with at least 5 years in a senior role within the banking or financial services industry.
• Strong understanding of retail and commercial banking products and customer segments. Experience in wealth management and insurance industry is also preferred.
• Demonstrated success in managing brand strategy, digital campaigns, and product marketing in a regulated environment.
• Deep knowledge of marketing technologies, CRM systems, and data analytics tools.

SKILLS:

• Excellent leadership, management, planning, negotiation, interpersonal, communications and decision-making skills required.
• A high level of problem-solving skills to work with key stakeholders inside and outside of the organization to coordinate the marketing functions and to analyze and respond to changes in the regulatory and competitive market.
• Strong interpersonal skills and management/organizational skills with the ability to collaborate with individuals across departmental lines.
• Current knowledge of marketing channels and technologies.
• Corporate communications background, with crisis management experience a plus.
• High degree of confidentiality and exercise of independent judgement.
• Ability to work with challenging deadlines for complex tasks.
  First Mid Bancshares, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

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• Develop and execute comprehensive marketing strategies aligned with the overall business goals, targeting both retail and commercial clients, across all business lines in banking, insurance, wealth management, and farm management.
• Oversee brand positioning to ensure consistency, trustworthiness, and relevance in a competitive environment, both locally and digitally.
• Drive omni-channel campaigns using a mix of digital marketing (social media, SEO/SEM, email) and traditional media (print, radio, outdoor) to reach a diverse customer base.
• Drive continuous enhancement of the CRM system to support customer engagement and lifecycle marketing to deepen existing relationships.
• Collaborate with product and sales teams to optimize the customer journey, and promote consumer and business banking products, credit services, mortgage offerings, and investment solutions.
• Oversee market analysis, customer segmentation, and competitive intelligence to inform product development, pricing strategies, and market positioning. Utilize customer data, satisfaction metrics, and behavioral insights to personalize experiences and enhance touchpoints.
• Drive marketing strategy and brand integration during company acquisitions; including customer communication planning and brand transition while preserving customer trust.
• Support community engagement through marketing initiatives aligned with First Mid’s mission to build stronger communities and promote financial literacy.
• Build, mentor, and develop a high-performing marketing team, fostering innovation, collaboration, and accountability.
• Use marketing analytics tools to measure campaign effectiveness, track KPIs, and optimize strategies for maximum ROI.
• Develop strong relationships with senior leadership, business lines, and cross-functional teams to ensure alignment with goals and market strategies.