ABOUT RIGHTANGLED

Rightangled is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

REQUIREMENTS

• Proven experience as a CMO or senior marketing leader in a high-growth e-commerce or digital-first business.
• Deep expertise in growth and performance marketing, with a strong track record in optimising CAC, LTV, ROAS, and retention.
• Solid understanding of the Shopify Plus ecosystem and experience in e-commerce operations.
• Strong leadership skills with experience managing cross-functional marketing teams and agencies.
• Data-driven mindset with fluency in analytics, experimentation, and reporting tools.
• Excellent communication and stakeholder management skills.
• Strategic thinker who can also roll up their sleeves and execute when needed.

ROLE OVERVIEW

We are seeking a visionary and data-driven Chief Marketing Officer (CMO) to lead the strategic direction and execution of our marketing efforts. As a key member of the executive team, the CMO will own and drive all aspects of our brand, growth, and customer engagement strategy, ensuring alignment across departments to support scalable and sustainable business growth.
The ideal candidate will have a strong background in growth and performance marketing, with a proven track record of driving customer acquisition, improving retention, and optimising key marketing metrics. Experience in e-commerce and Shopify Plus ecosystems is highly desirable.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive marketing strategy aligned with business goals, driving brand growth, customer acquisition, and retention.
• Own and optimise all marketing KPIs, including CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), ROAS (Return on Ad Spend), and Retention Rate.
• Lead cross-functional alignment between marketing, product, sales, operations, and customer experience teams to ensure consistent messaging and execution across all channels.
• Build and manage a high-performing in-house marketing team and external agency partners, covering brand, content, digital, performance, lifecycle, and partnerships.
• Oversee the planning, execution, and performance of all growth marketing campaigns, ensuring strong ROI and scalability.
• Leverage data and analytics to make informed decisions, continuously test and iterate to improve performance across all touch points.
• Manage the company’s marketing budget and ensure effective allocation across channels to maximise impact.
• Enhance customer retention and lifetime value through CRM, lifecycle marketing, and personalisation strategies.
• Champion brand positioning and storytelling to enhance visibility, credibility, and customer trust.
• Monitor market trends, competitor activity, and emerging technologies to stay ahead of industry changes.