Chief Marketing Officer at Transitions Hospice - Ohio

Las Vegas, Nevada, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Stewardship, Performance Optimization, Demand Generation, Content Strategy, Analytics, Team Leadership, Paid Media Strategy, SEO, Lifecycle Marketing, Attribution Strategy, Social Media Strategy, Influencer Partnerships, Creative Direction, Forecasting, Budget Management

Industry

Description

Description We are seeking a strategic, hands-on Chief Marketing Officer who can lead big-picture growth while staying closely connected to execution. This role will own the full marketing function across Spy Ninjas HQ and Spy Ninjas Entertainment (production/IP) - from long-term strategy and brand stewardship to daily performance optimization - driving measurable revenue growth, audience expansion, and brand equity across all channels. Position Overview The Chief Marketing Officer is responsible for leading all marketing strategy and execution across digital, in-park, and community channels. This role oversees demand generation, brand development, content strategy, analytics, HQ partnerships, and team leadership to drive sustained growth across daily play, events, parties, group sales, and the broader Spy Ninjas Entertainment ecosystem. The CMO will partner closely with executive leadership to align marketing initiatives with company-wide growth objectives while ensuring campaigns are data-driven, operationally executable, and performance-focused. This is a roll-up-your-sleeves leadership role requiring both strategic thinking and hands-on oversight. Key Responsibilities Executive Strategy & Growth Leadership Develop and lead annual, quarterly, and monthly marketing strategies aligned with company growth goals across HQ and Spy Ninjas Entertainment Drive attendance and revenue growth across daily admissions, memberships, events, parties, group programs, and licensed IP initiatives Own the promotional calendar across seasonal campaigns, releases, school breaks, and major initiatives Identify new growth channels, partnerships, and monetization opportunities across physical and digital experiences Partner with leadership on pricing strategy, forecasting, and long-range planning Performance & Demand Generation Oversee paid media strategy and performance across Google, Meta, YouTube, and emerging platforms Own SEO, local search visibility, and website conversion optimization strategy Lead lifecycle marketing across email and SMS (segmentation, automation, retention strategy) Drive a full-funnel attribution strategy, including reporting frameworks and dashboards Continuously optimize CPA, ROAS, LTV, and conversion performance Social Media & Content Leadership (HQ + Entertainment) Own overall social and content strategy across Spy Ninjas HQ and Spy Ninjas Entertainment channels (Instagram, TikTok, Facebook, YouTube Shorts, etc.) Lead development and execution of integrated monthly content strategies aligned with park promotions, content releases, and programming Oversee in-park content creation, video shoots, and storytelling initiatives Oversee influencer partnerships and creator collaborations to drive HQ marketing initiatives. Set community engagement tone and oversee reputation management across all platforms Analyze platform performance and continuously optimize for reach, engagement, and conversion This role ensures both HQ and Entertainment maintain highly active, culturally relevant, and growth-focused social ecosystems. Brand & Creative Direction (HQ + Entertainment) Serve as steward of brand voice, positioning, and consistency across HQ and Spy Ninjas Entertainment Oversee development of campaigns, show marketing, digital assets, email creative, signage, and in-park materials Partner with production and creative teams to align campaign visuals, storytelling, and messaging Lead brand evolution initiatives as the company expands across platforms and experiences Analytics, Insights & Reporting Deliver clear weekly executive dashboards and actionable insights Identify trends, test hypotheses, and drive data-informed decisions Establish scalable reporting frameworks across teams and channels Community, Partnerships & PR Build relationships with schools, youth organizations, influencers, media, and corporate partners Develop local market growth initiatives and national audience expansion strategies Identify and lead cross-promotional partnerships and PR opportunities Team & Vendor Leadership Build, develop & lead a top-tier internal marketing function across HQ and Entertainment Manage agency relationships across paid media, SEO, creative, and technology Collaborate cross-functionally with operations, production, events, finance, and leadership Build scalable systems and workflows to support continued growth Requirements Qualifications 3+ years of marketing leadership experience (entertainment, attractions, media, hospitality, or retail preferred) Proven success leading multi-channel growth strategies with measurable ROI Experience supporting both location-based businesses and content-driven brands strongly preferred Deep understanding of digital performance marketing and analytics platforms (Google Analytics, Ads Manager, etc.) Experience leading lifecycle marketing and CRM strategies Strong leadership, communication, and project management skills Comfortable operating in a fast-paced, entrepreneurial environment Experience managing budgets, forecasting, and executive reporting Preferred Experience Family entertainment center or attraction marketing YouTube or creator-led brands Event-driven or seasonal campaign environments Multi-location or omni-channel marketing organizations What Success Looks Like Sustained attendance and revenue growth at HQ Growth in audience reach, engagement, and brand equity across Entertainment channels Improved ROAS and reduced cost per acquisition High-performing integrated campaigns across physical and digital experiences Strong local and national brand presence Clear, consistent executive reporting and forecasting Seamless execution of the promotional calendar Compensation Competitive executive-level salary based on experience Performance-based bonus potential Employee perks and park benefits

Responsibilities

The Chief Marketing Officer will develop and lead annual, quarterly, and monthly marketing strategies aligned with company growth goals across HQ and Spy Ninjas Entertainment, driving attendance and revenue growth across various streams like admissions, events, and IP initiatives. This role also oversees performance marketing, content strategy, brand direction, and team leadership to ensure measurable growth and brand equity across all channels.