Chief Marketing Officer at VISIT FLORIDA

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Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Planning, Cross-Channel Marketing, Paid Media Strategy, Public Relations, Budget Management, Crisis Management, Team Leadership, Stakeholder Management, Presentation Skills, CRM Databases, Salesforce, Project Management

Industry

Advertising Services

Description

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our marketing team, we're looking to fill for our Chief Marketing Officer. About the Role: Leading a talented team across multiple disciplines, you will develop and execute strategic marketing plans that align with our business goals and elevate our brand. You will be joining an exceptionally strong organizational dynamic, leading a team of experienced innovators and a robust network of agency partners. This team possesses deep institutional knowledge, highly effective best practices, and a collaborative rapport built over years. We're keeping our foot on the gas to execute several major, multi-year initiatives, including driving the next phase of our major new brand campaign and embedding a new year-round, "always-on" media model. As CMO, you'll promote the Florida brand by driving the execution of these integrated marketing campaigns, ensuring they align with VISIT FLORIDA’s business goals. This role has the opportunity to be remote, but must be located in Florida. Must have the ability to travel to corporate office located in Tallahassee, as needed. Core Responsibilities: * Develop, implement, and monitor the annual marketing plan and long-term marketing strategies to promote the Florida brand. * Drive cross-channel marketing operations, leading channel strategy and development for paid media, social, public relations, global travel trade, research, and promotions. * Steer VISIT FLORIDA's Marketing Committee, collaborating with industry stakeholders to share marketing strategies and campaigns progress. Prepare and deliver dynamic presentations to the Board of Directors and other audiences. * Develop and review marketing budgets, manage revenue and expenses, and continuously optimize internal processes for maximum efficiency. * Serve as a core member of the Crisis Management Team, developing and implementing marketing-related communication strategies during critical events. * Develop, mentor, and supervise internal marketing team. Provide direction and establish performance metrics and goals to optimize internal project management. Minimum Qualifications: * Bachelor’s degree in marketing, business, advertising, communications, or related field. * 8 + years progressive experience in senior leadership roles, with at least 5 + years of supervisory experience. * A strategic thinker who can anticipate trends, build strong stakeholder relationships, and influence at all levels. Must possess exceptional presentation and interpersonal skills, with the ability to lead and develop a team. * Proven ability to thrive independently and collaboratively while managing multiple priorities with strong attention to detail. * Proficient with Microsoft Office and CRM databases. Salesforce experience is highly preferred. * Ability to occasionally exert up to 50 lbs. of force and stand/walk for periods of time. * Must possess a valid driver's license and valid passport for required travel. Why Join Us? We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including: * Medical, dental, vision coverage * 401(k) plan with a generous employer match * Paid time off, including vacation, company holidays, and volunteer hours * Professional development and tuition reimbursement Apply Now: Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers. The application deadline for this role is Friday, July 24th. VISIT FLORIDA is an Equal Opportunity Employer.

Responsibilities

The CMO will develop and execute strategic marketing plans to promote the Florida brand and lead cross-channel operations across paid media, social, and PR. They will also manage marketing budgets, mentor the internal team, and collaborate with the Board of Directors and industry stakeholders.