YOUR MISSION

As Chief of Marketing, you will be responsible for driving D2C sales and margin as well as developing customer acquisition and retention strategies that resonate with our target audience of dog lovers in our existing and international expansion markets. This is a hands-on role with a focus on delivering measurable results across multiple digital marketing channels.
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Develop and Execute Growth Marketing Strategies

• Craft and implement data-driven marketing strategies that effectively reach and resonate with the 30+ demographic
• Manage and optimize advertising campaigns across Facebook/Instagram, Pinterest, Influencer Marketing, Google, and CRM platforms to meet and exceed KPIs
• Monitor and analyze performance, making data-driven decisions to enhance effectiveness
• Collaborate with agencies and freelancers
• Social Media Marketing
• Audit, challenge and support the social performance marketing team in design and optimization of Meta ad campaigns to maximize ROIInfluencer Marketing
• Find ways to sustainably scale influencer marketing as both a brand and performance channel for Cloud7
• Google / SEA Marketing
• Audit, challenge and support the Google SEA team in creating ad campaigns to maximize ROI CRM Marketing
• Develop and manage CRM strategies to nurture leads and engage existing customers
• Implement email marketing campaigns and personalized customer journeys
• Website
• Lead the product owner and content management roles to optimize the website for conversion rate and average order values as well as general UX improvementsBrand / Content
• Lead brand / content manager assuring creation of relevant content from ideation to implementation of asset creation
• Analytics and Reporting
• Track, analyze and report on marketing performance metrics
• Use insights to refine strategies and drive continuous improvement
• Report valuable insights to shareholders and drive the growth and thereby drive the growth and internationalization of the company

ABOUT US

Cloud7 is a leading international design label for high-quality products for dogs. Founded in 2010, Cloud7 is recognized as a pioneer and trendsetter in this field with a clear focus on modern, minimalist design in consistently high and sustainable quality. The extensive product range of dog coats, dog beds, collars & leads as well as bowls and accessories has been recognized internationally with many design awards, and the Cloud7 brand is known for its exemplary sustainable actions. Cloud7 is now the market leader in the premium sector and sells both via its own online platform and through an international network of retailers in over 30 countries on almost every continent.

Please refer the Job description for details