Job type - Full-time
Work type - Hybrid
Schedule - 9:00 am - 6:00 pm Mon-Fri (40 hrs weekly)
Expected start date - Late Sep or Oct 2025
Seniority level - Junior
Reporting to - Gaelle W (General Manager - DE)
Hiring Manager - Gaelle W
Subordinates - yes (average 30-40 Brand Ambassadors)
Work experience - 1-2 YOE
Employment type - Full-time
We are currently on the hunt for an ambitious and passionate City Manager (Field Operations Manager) to join our Operations Team in Berlin or Hamburg/Hanover/Bremen, Germany. The role will be to the link between our brand, the field team, and results. You’ll manage logistics and help train Brand Ambassadors to think like sellers - ensuring that flyers aren’t just handed out, but converted into customers. Additional cities might come up at a later stage.

JOB DESCRIPTION

We’re looking for an impact-driven City Manager to lead our operations and drive significant growth across the North of Germany. You’ll be responsible for building, coaching, and motivating a high-performing team of Brand Ambassadors (average of 30-40 BAs), optimizing our customer acquisition strategies through data-driven flyer distribution, and ensuring impeccable operational standards. From strategic planning and performance analysis to on-the-spot problem-solving, you’ll own the success of our regional presence.

MUST HAVES REQUIREMENTS:

• Sales-oriented mindset and experience influencing or training teams toward conversion-focused goals.
• +1 years in operational management, workforce coordination, or a similar role.
• Strong command of Excel or Google Sheets (charts, pivot tables, formulas).
• Excellent communication and interpersonal skills, capable of building rapport and effectively communicating with a diverse workforce via chat, email, and in person.
• Own laptop for planning and reporting; a smartphone with strong battery life for real-time app use.
• Professional fluency in English

NICE TO HAVE REQUIREMENTS:

• Experience training or coaching a team is a big plus.
• Deep familiarity with your work location (several years of local residency).

• Onsite Management
• 
  
  
  
• Lead, support, and motivate a team of Brand Ambassadors in the field.

• Monitor performance and coach the team with a sales-driven approach.
• Provide live, real-time support and take on-the-spot decisions to ensure operational excellence.
• Ability to strategically canvass around the city to ensure coverage at high-footfall locations.
• Flyer-to Customer Conversion strategy
• 
  
  
  
• Use data and field insights to maximize flyer conversion rates.

• Identify and test optimal distribution zones for customer impact.
• Collaborate with the Ops Team to strategically align flyer distribution with customer acquisition goals.
• Training & Sales Enablement
• 
  
  
  
• Train and inspire Brand Ambassadors to think like salespeople, not just distributors.

• Deliver quick, high-impact coaching sessions on how to engage passersby and spark interest.
• Reinforce key messages, behaviors, and mindset shifts to boost conversions.
• Planning and Analytics
• 
  
  
  
• Draft weekly rosters for BAs based on performance data and location potential.

• Analyze flyer distribution data using Google Sheets and recommend improvements.
• Map and evaluate city zones for distribution efficiency and customer potential.
• Operations Excellence
• 
  
  
  
• Maintain and manage flyer inventory, uniforms, and tools via the Oppizi platform.

• Work across locations - from our storage facility to the streets - with some remote (WFH) planning and reporting tasks.