Client Marketing Manager

at  visa

Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
What’s it all about?
The Client and Product Marketing role purpose is to utilise Visa marketing & communications assets and brand, to develop co-marketing programs with Issuers, Acquires, Merchants, Fintechs and strategic partners, delivering measurable and mutually beneficial business outcomes.
This role will focus primarily on co-marketing opportunities with Issuers, Acquirers, Merchants and Fintechs - although as with all small teams, some flexibility will be required to work with other partners.
Client & Product Marketing is a relatively new area for Visa in Europe and is an exciting and high-profile area to work in with the opportunity to make an impact working alongside the Account Execs for Issuers, Acquirers, Merchants and Fintechs.
Client Marketing Manager will be based in Frankfurt and work directly with key Issuers, Acquirers, Merchants and Fintechs in Germany to identify mutual business opportunities, develop and implement marketing programs and measure results.

What we expect of you, day to day.

• Conduct market assessment and identify marketing collaboration opportunities with key partners in Germany
• Develop individual engagement plans and strategies for each key Client, aligned with Client’s and Visa business objectives
• Develop actionable Marketing concepts, leveraging Visa’s many assets and own personal expertise (including but not limited to) research and data insights, payment trends, brand and sponsorship assets, creative origination, digital marketing solutions, local and global best practices).
• Lead development and manage the execution of B2B and B2B2C marketing strategies and plans that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes.
• Ensure that planned marketing activities align with key Visa priorities and client objectives and have well defined business and marketing KPIs.
• Support RfPs and new business wins through marketing thought leadership and ideation.
• Optimise the value of Visa’s sponsorship portfolio to deliver against Client objectives.
• Partner with peers in other functional areas (VCA, sales, risk) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources.
• Develop and share co-marketing use cases and best practices, to guide and inspire Clients and the wider Visa organisation
• Where needed, manage and/or brief creative, media, and/or third-party agencies and suppliers to ensure delivery of marketing programs.
• Manage budget, forecasts, production and campaign tracking in collaboration with Clients and third-party suppliers.
• Recognize latest consumer & industry trends and innovate to develop new marketing strategies
• Develop innovative, new to Visa ways of delivering value to clients.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• Experience working in a client facing position in marketing, ideally within payment industry
• Educated to degree level or equivalent professional experience
• Proven track record in building and maintaining strong client relationships and experience in development of marketing concepts with clear focus on driving business results
• Proven ability to collaborate with and influence multiple stakeholders internally (matrix, global organization) and externally (Clients).
• Excellent project management skills and attention to detail

• Experienced with engaging and presenting with impact to senior decision makers • Advertising and media agency management skills.

• Solid digital marketing experience incl. working Data and Insights
• Excellent oral and written communication skills
• Good understanding of Visa and the payments eco-system is a plus
• Fluent in German and English
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Flexibility - role will involve some travel

Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law

Please refer the Job description for details