JOB SUMMARY

Reporting to the Cluster Director of Corporate Communications, the E-commerce & Digital Marketing Manager will work closely with the Cluster Director of Commercial Strategy & Sales and Cluster Director of Revenue Management to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests. He/She is also responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Weddings, Spa & other ancillaries.

YOUR EXPERIENCE AND SKILLS INCLUDE:

• Degree in Marketing, Business, Hospitality Management, or equivalent.
• Minimum 5 years of experience in e-commerce, digital marketing in a managerial appointment.
• Good business acumen, critical thinking and strategic decision-making skills.
• Strong human relations and influencing skills.
• Strong communications (verbal and written), planning and coordination skills.
• Ability to work independently and take initiative.
• Strong time management skills.
• Creative and innovative mindset.
• Detail-oriented and highly organised.
• Composed and confident in dealing with luxury clientele.
• Strong understanding of current digital marketing concepts.
• Strong understanding of SEO, SEM, and online marketing strategies.
• Knowledge of hotel management software and OTA platforms is an added advantage.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Be familiar with the latest digital platforms to maximise revenues.