Cluster Marketing and Communication Manager at Minor International

Colombo, Western Province, Sri Lanka -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Digital Marketing, Public Relations, Content Management, Event Marketing, Partnership Development, Creative Direction, Sustainability, Stakeholder Management, Media Relations, Campaign Management, SEO, Analytics, Hospitality Industry Knowledge, Photo Editing, E-Commerce

Industry

Hospitality

Description

Company Description NH Collection Colombo offers comforting familiarity based on three main pillars value for money, the best location, and service with a human touch – making stays always a pleasure, time after time. Job Description Strategic Brand & Regional Alignment Serve as the brand guardian for both hotels, ensuring consistent positioning across all touchpoints. Liaise with regional and global brand teams on campaigns, brand standards, and corporate initiatives. Lead cluster-wide brand activations, rebranding projects, and market repositioning strategies. Digital & Performance Marketing Partner with Minor Hotels’ E-Commerce team to drive brand.com performance, optimize campaigns, and ensure best practice implementation across channels. Manage visibility and positioning on OTA platforms in coordination with E-Commerce specialists. Oversee full-funnel digital campaigns (awareness → conversion) including Meta, Google, and programmatic advertising. Integrate CRM, email marketing, and loyalty (GHA Discovery) strategies into property-level marketing. Public Relations, Media & Influencer Relations Build and manage relationships with local, regional, and international media. Oversee PR agencies, press trips, influencer collaborations, and crisis communications. Curate impactful storytelling that strengthens the hotels’ reputation and share of voice. F&B, Lifestyle & Event Marketing Spearhead F&B branding and launches (restaurant rebranding, chef residencies, culinary festivals). Market large-scale experiential events (festivals, wellness weekends, beach parties, cultural showcases). Position hotels as lifestyle destinations beyond traditional hospitality. Partnerships & Business Development Drive collaborations with banks, loyalty programs, airlines, embassies, and lifestyle brands. Leverage partnerships to create exclusive offers and high-value campaigns. Creative, Content & Collateral Oversee all creative assets, from social media to sales collateral, in line with NH Collection tone. Lead content calendars, campaigns, and video/photo productions. Manage cross-property design resources and ensure quality output. Sustainability & ESG Storytelling Work closely with engineering and P&C teams to Integrate conservation and community initiatives into brand communications. Highlight hotels’ role in advancing Minor Hotels’ global sustainability commitments. Leadership & Stakeholder Management Collaborate closely with Sales, Revenue, and Reservations teams to ensure marketing initiatives directly support commercial targets and conversion goals. Partner with Minor Hotels’ Global Sales Offices (GSOs) to provide marketing support for trade activations, corporate RFPs, and feeder market campaigns. Work alongside General Managers and F&B teams to align business priorities, promotions, and brand positioning. Manage cross-functional teams, agency partners, and internal resources effectively. Present strategies, reports, and results to property owners (Softlogic), regional HQ, and Minor Hotels leadership. Public Relations & Events Handle press inquiries and manage media relations to increase visibility. Plan and deliver PR events to strengthen the hotel’s image. Host and support media stays, ensuring a memorable guest experience. Create innovative initiatives to keep excitement around the hotel. Build and maintain strong relationships with local journalists, influencers, and VIPs. Qualifications Bachelor's degree in Marketing / Relevant qualification, Communications, or related field. Minimum 3-5 years of marketing experience in the hospitality industry. Strategic thinker and decision maker Passionate about the digital world, self starter and Fast learner Familiarity with Content Management systems. Basic html knowledge an asset Comfortable working with photo-editing software; Photoshop for example Familiarity with Google Analytics or other web analytics tools and metrics Past experience purchasing online display advertising and coordinating online campaigns Knowledge of search engine optimization/marketing practices also an asset

Responsibilities

The Cluster Marketing and Communication Manager will serve as the brand guardian for NH Collection Colombo, ensuring consistent brand positioning and leading marketing initiatives across various channels. Responsibilities include overseeing digital campaigns, managing public relations, and driving partnerships to enhance the hotel's visibility and reputation.