Cluster Marketing Head at Dr Reddy's Laboratories Limited

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

02 Jul, 26

Salary

0.0

Posted On

03 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand marketing, Digital marketing, Strategic thinking, Brand communication, Lifecycle management, Marketing strategy, Analytics, Design thinking, Product pipeline management, Multichannel marketing, Consumer insights, Marketing mix modeling, Brand architecture, Campaign development, Healthcare marketing

Industry

Pharmaceutical Manufacturing

Description

Company Description Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. Job Description VISION CENTER OF MARKETING EXCELLENCE We aspire to build a patient focused marketing organization which brings power of insights, digital, design, analytics and brand communication stimulates marketing imagination and creates Differentiated Brand experiences for Doctors, nurses, patients in identified Healthcare spaces, because good health can’t wait. KEY CAPABILITIES Brand COMMUNICATION EXCELLENCE Patient and Doctor INSIGHTS - across continuum of CARE and CURE DIGITAL Marketing and Ecommerce DESIGN Thinking Marketing MEASUREMENT and ANALYTICS KEY OUTCOMES Build and strengthen Mega Brands with Differentiated Brand experiences for Doctors, nurses, patients with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands/ products Marketing Process excellence Marketing Capability: Establish Dr Reddy’s talent as best in class in marketing in a digital world within IPM, and as a benchmark across industries Cluster Marketing Head Are you ready to reimagine healthcare? Dr Reddy’s offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world. Deliverables Lead marketing strategy development for the healthcare space Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space Develop and design processes for brand proposition development with concepts research, qualitative and quantitative validation Build brand architecture for healthcare space Lead Brand communication for mega brands within the healthcare space Lead campaign idea development for mega brands Lead multichannel marketing plan with a digital first approach Establish Measurement and analytics for communication effectiveness Design and partner with leading agencies for marketing mix modeling Recommend lifecycle management strategy and tactics for established brands Recommend New product pipeline for the healthcare space for 3- 5 years Candidate Profile 15+ Years in Consumer-focused industries like FMCG, FMCD, Internet and Ecommerce, Pharma with 5 years in Brand Marketing/ Innovation/ Brand activation roles TRAITS / SKILL AREAS Strategic thinker with strong marketing credentials Demonstrated excellence in Digital marketing Passion for healthcare Challenges status quo Additional Information About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market. Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at https://careers.drreddys.com/#!/ Job Family: Marketing Sub Job Family: Product Marketing & Management Preferred type of working: On-Premise Years of Experience: 12 - 20 Business unit: GG INDIA

Responsibilities

Lead the development and execution of marketing strategies for high-focus healthcare spaces using a digital-first approach. Manage brand architecture, communication, and lifecycle strategies while leveraging analytics to drive brand performance.