We have a new opportunity to join our Head Office Marketing Team at Pavers as a CMS Executive. This is a full time, permanent role and will be based at our York Head Office, Northminster Business Park.
Our CMS Executive will be responsible for managing and updating website content across all Pavers and Jones Bootmaker platforms. This includes product listings, landing pages, banners, blogs, and promotional assets. Working closely with marketing, design, and merchandising teams, the CMS Executive will ensure content is timely, accurate, on-brand, and optimised for performance and conversion. This role plays a key part in enhancing the customer journey, improving product discoverability, and driving conversion through compelling visual presentation and data-led merchandising decisions. The CMS Executive will sit within the ecommerce trading team, reporting to the Ecommerce Manager.
We are ideally looking for someone with a couple of years’ experience in a content management role, ideally from a retail/fashion or eCommerce background. You’ll also need a good working knowledge of CMS platforms and be familiar with basic HTML/CSS & image editing tools, with a passion for creating clean, user-friendly shopping experiences.

SITE EXPERIENCE & CONVERSION OPTIMISATION

• Partner with UX and CRO teams to test and iterate on layouts, filters, sort orders, and display logic.
• Use onsite analytics tools (e.g., GA4, heatmaps) to identify and resolve merchandising friction points.
• Analyse performance by category, device, and geography to tailor merchandising strategies accordingly.
• Maintain SEO-friendly product categorisation and naming conventions where applicable.

DO YOU FEEL THIS IS THE ROLE FOR YOU? APPLY TODAY…

The Pavers story began in York in 1971 when Catherine Paver took out a £200 bank loan (for a sofa she told them) to fund her new business. She had big dreams of changing the world of footwear and a passion to provide comfortable and stylish shoes for all.
Starting small, she sold shoes at village halls and homeware parties before opening the first Pavers shop in Scarborough in 1981, when Catherine’s three sons joined the business. One of her sons, Stuart, ran the business as Managing Director for over 40 years, joined by his son Jason in 2016. As of September 2023, Jason Paver is now the Managing Director of Pavers Ltd, with Stuart Paver moving to Chairman, taking the company into the 3rd generation of family run leadership.
From these modest beginnings, Pavers Shoes has grown to be a UK leader in today’s footwear industry, with over 180 stores nationwide encompassing our more recently acquired brands including Jones Bootmaker, Herring Shoes, Padders & Van Dal.
We remain acquisitive, highly profitable, and are an ever-growing, independent family-run business, employing over 1,900 people.
We were delighted to receive recognition as a 3* Employer with ‘World Class’ levels of workplace engagement and the ‘2nd Best Retailer to Work For’ by Best Companies in November 2024. At Pavers, we attribute the talents, passion, and dedication of our colleagues as the reasons for our success.
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