Cold Outreach & Growth Ops Specialist (Internal Marketing) at Sweat Pants Agency

Bogotá, Bogota D.C., Colombia -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Cold Outreach, Growth Operations, Lead Sourcing, Email Marketing, Automation, Data Analysis, Segmentation, Copywriting, Testing, Collaboration, DTC Brands, CRM Tools, AI Personalization, Metrics Tracking, Workflow Management, Social Media Outreach

Industry

Advertising Services

Description

At Sweat Pants Agency, we’ve helped build and scale multiple Inc. #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results. We help top DTC brands grow through paid media, email, and creative performance systems. Now, we’re building our own outbound growth engine — and we’re looking for someone who’s excited to help us do it. Now, we’re turning that same playbook inward. We’re building our own growth engine — a system that consistently attracts, qualifies, and converts new clients through data-driven outbound campaigns. The Role We’re looking for a Growth & Outbound Specialist who can build and manage our cold outreach system from the ground up. You’ll experiment with new channels, build automations, personalize outreach with AI, and help us reach the right founders and marketing leaders at the right time. That means: Sourcing and segmenting leads of DTC brand owners, operators, and marketing heads Writing and testing cold outreach copy that gets replies Setting up automation flows Booking qualified calls for our sales team Testing and owning different outreach channels like email, LinkedIn and other social DM's, voicemail drops, direct mail, and more If you love testing, tracking, and finding creative ways to get replies — this role is for you. What You'll Be Doing Build and manage cold outreach campaigns using Lemlist (email) and ActiveCampaign (lead nurturing) Source and segment lead data using tools like Apollo, Clay, or LinkedIn Sales Navigator Write, test, and optimize cold email sequences + follow-ups Automate workflows between Lemlist → ActiveCampaign → Calendly → ActiveCampaign Deals/ClickUp Track key metrics (open, reply, call-booked rates) and iterate based on performance Collaborate with leadership to refine ICPs, messaging, and targeting Identify new outbound opportunities (LinkedIn, partnerships, etc.) Ideal Background 2+ years of experience in growth, outbound, demand gen, or SDR roles (agency or SaaS preferred). Experience using Lemlist, ActiveCampaign, Clay, or similar tools for outreach and automation. Strong written English — able to write natural, personalized cold emails that don’t sound like spam. Comfortable learning new tools and managing workflows (Zapier, Slack, Calendly, Google Sheets, ClickUp, etc.). Analytical and organized — you track what works and build repeatable systems. Bonus: You’ve worked with DTC or eCommerce brands before. Our Core Values Stay Curious — Always learning, testing, and improving. Stay Humble — Open to feedback and collaboration. Own It — Take responsibility for results and process, not just tasks. Be Transparent — Communicate clearly and honestly. Be Fearless — Think big and experiment boldly. Why Sweat Pants Agency Join the team behind multiple INC #1 fastest-growing brands. Work with top-tier marketers and creatives from across the U.S. 100% remote, flexible, and outcome-driven environment. Collaborative, low-ego culture focused on learning and results.

Responsibilities

Build and manage cold outreach campaigns to attract and convert new clients. Experiment with various outreach channels and automate workflows to optimize performance.