To be considered for this engagement, please submit your resume (or relevant project portfolio) and provide detailed responses to the questions listed below.
myMarketing is an innovative full-service digital marketing agency built around a subscription model for 7 to 8-figure businesses. We help high-growth companies optimize and scale with comprehensive marketing solutions, leveraging data-driven strategy, automation, and AI-powered tools to do so. Our team values transparency, efficiency, and top-tier digital execution. We invest in the latest tools, support creative problem-solving, and foster a culture of openness, curiosity, and continuous learning. If you thrive in a collaborative, high-performance environment that rewards innovation, you’ll fit right in at myMarketing.

PROJECT AND SKILL DEVELOPMENT OPPORTUNITIES

As a consultant in this role, you’ll have full autonomy over your work, partnering directly with high-growth clients from a range of industries. Each campaign offers space to experiment, test new approaches, and directly observe the results of your strategies.
You’ll have the opportunity to collaborate with specialists in design, branding, advertising, and more, leveraging the latest tools—including custom AI solutions—to deliver outstanding outcomes. Through regular collaboration and a culture of knowledge sharing, you’ll be able to expand your expertise and stay up to date with industry best practices.
At myMarketing, results and initiative are rewarded with new project opportunities and greater scope for involvement. If you’re proactive, adaptable, and always eager to learn, you’ll find plenty of chances to take on diverse projects and grow your consulting practice alongside us.

SKILLS AND QUALIFICATIONS

You are:

• Fluent in English, with exceptional written and verbal communication skills. Able to craft persuasive, clear, and engaging outreach messaging for a variety of audiences.
• 2+ years of hands-on experience executing cold outreach and outbound lead generation campaigns (email, LinkedIn, or other channels) in a B2B environment. Agency experience is an asset.
• Deep understanding of cold email best practices, including deliverability, inbox/domain setup, warm-up protocols, and compliance requirements.
• Proficient with outbound and automation tools such as Instantly AI, We-Connect, Lemlist, and similar platforms. Skilled in lead list building, segmentation, and contact verification.
• Comfortable with analytics and reporting, using platforms like Google Analytics, Tag Manager, Zapier, and related tools to track and optimize campaign performance.
• Strong organizational and project management skills. Able to balance multiple clients, priorities, and deadlines in a fast-paced environment with high accountability.
• Collaborative by nature, able to work closely with designers and other marketing specialists to execute cohesive campaigns and deliverables.
• Adaptable and eager to learn: open to new ideas, tools, and approaches, and willing to provide feedback to help shape internal processes and AI tools.
• Confident in client-facing roles: skilled at leading discovery calls, presenting strategy and results, and acting as a consultative partner for assigned clients.
• Experience building landing pages, setting up booking calendars, or managing sales enablement assets is a plus.
• Tech-savvy, with a strong interest in leveraging AI and automation to drive performance and efficiency.
• Detail-oriented, analytical, and naturally proactive in identifying opportunities for improvement.
• Driven by results, motivated to hit KPIs and deliver measurable ROI for clients.
• Degree in marketing, communications, business, or a related field is preferred but not required.

This consulting opportunity is ideal for marketing professionals with a proven record of building and executing successful outbound campaigns, managing client relationships, and consistently delivering measurable results. As a consultant with myMarketing, you’ll have the autonomy to lead your own strategies and execution while collaborating with a skilled team of experts as needed. This is a chance to work directly with ambitious clients and play a meaningful role in driving business growth—while growing your own consulting practice.
*This consulting engagement is remote, but consultants are required to attend in-person meetings in Ottawa on a quarterly or monthly basis (as needed) to participate in specific company events and team collaborations.
Job Type: Freelance

Additional pay:

• Bonus pay
• Commission pay
• Retention bonus

Flexible language requirement:

• French not required

Schedule:

• No weekends

Application question(s):

• This engagement involves acting as a marketing lead for high-revenue businesses. What consulting experience do you have managing multiple client accounts and providing strategic marketing guidance?
• We specialize in B2B marketing and are particularly interested in consultants with significant expertise in this area. Please share details about your B2B marketing background and the types of clients or industries you’ve supported.
• This role requires strong coordination, strategic thinking, and advanced communication skills (both verbal and written). How have you demonstrated these abilities in your consulting work?
• Please detail your hands-on consulting experience with cold outreach and outbound lead generation. What channels (such as cold email, LinkedIn automation, etc.) and tools (like Instantly AI, We-Connect, Lemlist) have you used? What were your typical objectives, and what outcomes did you achieve for your clients?
• List your experience in other areas of digital marketing (email marketing, paid ads, SEO, social media, etc.). For each area, note the specific platforms/tools used, the nature of your consulting work, and your years of experience.

Example: Email Marketing – 2 years consulting with HubSpot, built and optimized nurture sequences for SaaS clients.

• Have you been directly responsible for delivering revenue growth or lead generation for clients through outbound marketing? Please describe the strategies or campaigns you led, the tools you used, and the measurable results achieved.
• Our team meets monthly in Ottawa. Are you able to attend certain in-person meetings and events as required for this consulting engagement?
• How many years of professional consulting experience do you have in digital marketing and outbound lead generation? Please also include your highest level of education and year of graduation (if applicable).
• This is a consulting opportunity. Please specify the number of hours per week you are able to dedicate to this engagement, including both your maximum weekly availability and, if applicable, your minimum required hours for project viability.

Additionally, please confirm your availability to work during regular business hours (Monday to Friday, daytime), as virtual meetings and collaboration with clients and team members will take place during these times.
Work Location: Remot

You will:

• Plan, write, and execute cold outreach campaigns across email, LinkedIn, and similar platforms, taking ownership from strategy through to execution and reporting.
• Research and identify target audiences and decision-makers, continually refining lead lists based on client ICPs.
• Conduct discovery sessions and collaborate with clients to understand important aspects of their business, such as their mission, audience, and market landscape, ensuring campaigns align with their goals and messaging.
• Build and segment lead lists, verify contact data, and set up campaigns using tools like Instantly and We-Connect, following best practices for deliverability and compliance.
• Monitor and optimize campaign performance, using A/B testing, analytics (Google Analytics, Tag Manager, Zapier), and regular reporting to improve results and provide actionable insights.
• Create and manage follow-up sequences, email blasts, and drip campaigns to nurture leads and drive conversion through the sales funnel.
• Work with other team members to manage design assets, landing pages, booking calendars, and sales enablement materials that support outreach.
• Communicate directly with leads to qualify interest and transition opportunities to the right team members; maintain regular client communication as their main point of contact.
• Stay up to date with cold outreach trends, tools, and best practices; contribute to process improvements and support the team by documenting and enhancing SOPs.
• Present deliverables to clients and guide the clients’ marketing efforts with strategic cold outreach recommendations aligned to their goals.
• Manage a book of clients, serving as their primary point of contact and dedicated cold outreach specialist, with regular communication maintained through emails and meetings.
• Use and help improve our custom-built AI tools through feedback and collaboration with the internal team.
• Consistently achieve measurable outcomes set by OKRs, manage assigned client hours effectively, and follow company SOPs for quality and accountability.