QUALIFICATIONS

• Bachelor’s degree required.
• Preferred 3-5 years of media or marketing experience, ideally with hands on keys/in platform.
• Proactive problem solver who can define, assess, and solve, and communicate in a clear and concise fashion.
• Must have strong project management acumen and managing complex workflows, content/publishing, and approval deadlines.
• Comfortable with ambiguity.
• Quick learner.
• Self-starter, able to work independently and build connections with key stakeholders on projects.
• Excellent collaborator.
• Proactive in terms of ideas, problem solving, and building connections.
• Creative thinker who can bring innovation to projects and processes.
• Must be able to communicate in fluent English, including excellent written and presentation skills.

• Lead, develop, execute, measure, and optimize CRM strategy for Gatorade and core brands in collaboration with Brand Marketing, Strategy and full cross-functional team.
• Manage planning calendar and cadence across brand tentpole and core moments, working cross-functionally with internal stakeholders to make key decisions rooted in business objectives.
• Execute all campaign journey planning and sends within Salesforce platform. Working knowledge of Salesforce Marketing Cloud, is a plus.
• Build strong partnership with cross-functional team and agency partners, while being a subject matter expert.
• Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations.
• Candidate should have hands on experience working inside a CRM platform and have experience driving improvements, efficiencies around content management systems and workflows.
• Elevate omni-channel collaboration between key stakeholders, working effectively within a matrixed team to deliver a synthesized holistic approach to our DTC plans.
• Promote and foster a “learning culture” by monitoring the latest industry thinking, competitive insights and innovation to inform direction for future strategies/plans.

Compensation and Benefits:

• The expected compensation range for this position is between $69,900 - $117,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.