ABOUT THE OPPORTUNITY

We’re looking for a Commercial Analyst – Marketing to connect marketing activity with commercial performance. This newly created role reports directly to our GM – Marketing, and offers the opportunity to shape how we measure, analyse, and optimise marketing initiatives.
You’ll work across traditional and digital marketing channels, loyalty programs, online transactions, and promotional activities, providing data-driven insights to improve campaign effectiveness, customer engagement, and ROI. With your strong retail and finance expertise, you’ll help to refine marketing strategy and drive positive commercial outcomes.

ABOUT US

For 30 years, Total Tools has operated as the ultimate tool shop delivering the right tools and advice for our customers who are building the future. We are the first choice for trade quality tools and best of all, the majority of our nationwide stores are locally owned and operated.
We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.
The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia with a strong future, powered by local communities.

• Analyse marketing campaigns across online, digital, in-store, and trade channels — tracking reach, frequency, impressions, click-through, engagement, and sales impact.
• Combine multiple datasets to produce actionable insights for marketing and merchandising, including product category performance, profit, and return.
• Support customer segmentation, loyalty analysis, and targeting strategies.
• Evaluate promotional uplift and recommend opportunities for improvement.
• Build commercial models to assess campaign ROI, discount effectiveness, and spend efficiency.
• Develop and maintain dashboards and reports using Excel, Power BI, Phocas or similar tools.
• Collaborate with marketing, merchandising, digital, and finance teams to align insights and strategy.
• Assist with budget tracking, forecasting, and business case preparation for marketing initiatives.