Are you passionate about driving B2B enterprise growth through strategic marketing initiatives? Join our Large Accounts team as a Campaign Manager and unleash your ability to generate high-impact marketing campaigns that convert.
If you are a proactive, analytical marketing professional who thrives on creating comprehensive marketing strategies that bridge sales and marketing efforts, we have an exciting opportunity for you to drive our enterprise customer acquisition.
This position can be located in Oslo, Norway, or Copenhagen, Denmark.

REQUIREMENTS

• 5+ years of experience in B2B marketing with sales teams and senior stakeholders and managing the marketing-sales funnel from MQL to Opportunity.
• Proven track record of driving, reporting and improving marketing and sales results through account-based marketing and lead generation, preferably in the B2B SaaS industry.
• Adavanced knowledge in marketing automation, CRM, performance marketing and outreach tools such as Hubspot and LinkedIn Sales Navigator.
• Experience in driving, overseeing and evaluating organic and paid campaigns and collaborating with external partners and agencies incl. relevant tools such as Google Ads, LinkedIn Ads etc.
• Analytical with advanced commercial understanding of lead stages, KPIs, and campaign performance and conversion.
• A good understanding of and passion for technology/Edtech and customer experience and sales is a must.
• Demonstrated project management experience.
• Proactive, self-driven, well-organized and energized by a performance- and result-oriented environment.
• Excellent English communication skills.
• Bachelor’s or Master’s degree in marketing, business administration, branding or similar.
• Proven ability to think holistically and strategically and execute methodically.

THE ROLE

As a Campaign Manager, you will be the strategic link between our sales team and marketing efforts, focusing on building our B2B enterprise customer base through targeted account-based marketing and lead generation. You will own the end-to-end campaign process, from strategic planning to execution and comprehensive reporting.
You will own and follow up on key performance indicators for our B2B campaigns and report on relevant areas, including stages and conversions within the marketing-sales funnel, from MQLs over to SQLs and opportunities.

RESPONSIBILITIES

Your key responsibilities as a Campaign Manager, Large Accounts will be:

• Develop and implement integrated inbound and outbound, account-based marketing campaigns targeting large enterprise accounts, aligning closely with sales team objectives.
• Design and execute both organic and paid marketing campaigns to drive awareness, engagement, and conversion for different verticals, markets and teams.
• Manage full campaign lifecycle, including planning, budgeting, implementation, and performance tracking.
• Create detailed campaign reports and analytics to demonstrate ROI to inform future strategic decisions and implement data-driven optimizations.
• Collaborate cross-functionally with sales, product, CX and leadership teams to ensure campaign alignment with business goals.
• Utilize marketing automation tools to optimize lead generation, nurturing, and conversion strategies.
• Proactively identify and test new opportunities, initatives and tools to continuously optimize campaign effectiveness.
• Develop targeted and scalable content and messaging frameworks for enterprise campaigns based on best practices and learnings.
• Work closely and implement streamlined processes with sales and commercial excellence teams to create and train teams in for account-based outreach activities.
• Create quarterly campaign plans and report on key KPIs in alignment with sales and revenue targets.