With a vision to “Build and sell Microsoft AI, Cloud applications, services, and devices with partners, empowering people and organizations to achieve more,” SME&C Global Channel Partner Sales (GCPS) is responsible for driving revenue outcomes with partners through innovative solutions–at scale. As part of GCPS, Device Partner Sales (DPS) plays a critical role in achieving this mission. We build, market and sell breakthrough AI-powered devices and cloud experiences with partners, including Original Equipment Manufacturers (OEMs), device distribution and reseller channels, Original Design Manufacturers (ODM), and Silicon providers. We work closely across the device partner ecosystem and internal teams to transform the world of computing.
Opportunities in DPS are expansive. We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements worldwide. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partner ecosystem.
The Commercial Category Manager drives priorities, initiatives, and growth plans to exceed business targets, and increase market share. This role is key for DPS success, supporting and coaching the Go-To-Market strategy at partners, inspiring best-in-class plans with advanced digital marketing, campaigns, readiness, and product portfolio curation, ensuring high ROI on Microsoft investments. You will also serve as an AI thought leader for your region, ensuring latest technologies are integrated into GTM initiatives, and showcase meaningful outcomes for organizations globally.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

QUALIFICATIONS

Required Qualifications

• Relevant experience in GTM, category management, product management, marketing strategy, business planning, related work experience.
• Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
• Strong analytical skills to identify growth opportunities, manage investments, and maximize ROI.

o Background in PC hardware and/or the commercial hardware channel is a plus
o Travel required, 25% depending on role location

Preferred Qualifications

• Proven track record in category management, product management, marketing strategy, business planning, product planning, or related work experience AND bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
• Consistently delivering results in managing and expanding a category and attaining sales and profitability targets within a complex (e.g., multinational or matrixed) organization
• Strong partner knowledge and ideally some established relationships in the UK MNA OEM and channel partner ecosystem.
• AI Literacy & Data Fluency. Leaders must be proficient in AI concepts, tools, and data analytics including understanding how AI drives business outcomes, articulating the value of AI-powered solutions to partners and customers, and applying AI insights to optimise sales strategies and customer journeys

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations

• Driving strategic growth and operational excellence requires data-led leadership. By focusing on the Windows commercial business and leveraging insights from sources including IDC, DMI, Windows telemetry, activation trends, PC flow, and competitive intelligence, leaders will identify actionable growth opportunities.
• Develop deep expertise of the Windows 11 commercial device portfolio and curate hero SKUs tailored to Enterprise, PS, and SMB needs. Effectively communicate differentiated value such as silicon and AI capabilities across internal and partner stakeholders to ensure strong positioning to drive revenue goals and share increase.
• Serve as Chief Growth Officer to deliver an end-to-end plan that aligns strategy, execution, and investment. Drive GTM excellence in with specific execution for Enterprise and SMC, orchestrating investments, programs, and campaigns. Activate big regional bets in collaboration with the partner eco-system.
• Translate strategy into execution by partnering with the Partner Development Manager (PDM) to refine partner plans aligned with DPS objectives and capabilities. Support delivery against account KPIs and drive measurable impact across the channel ecosystem.
• Lead AI thought leadership by guiding internal teams and partners to embed AI into GTM strategies, accelerating growth and showcasing CP+ device innovation to compete and win share. Drive world-class readiness and enablement across internal and channel stakeholders to ensure confident positioning and differentiation.
• Strategically manage investments to ensure timely budget utilization, maximize ROI, and prioritize high-impact initiatives through partners that drive sustainable growth. Maintain executional rigor by sharing insights from top-performing partners and global best practices to elevate quality and scale impact.