At Happy Dad, we’re more than just an alcoholic seltzer brand—we’re a lifestyle movement. We’re rapidly scaling, unapologetically bold, and fiercely loyal to our fans. Our lean and highly entrepreneurial team moves fast and takes pride in making data-informed decisions that drive real impact. If you’re looking to work at the intersection of cultural relevance, retail execution, and data-driven strategy—this is the place for you.

ABOUT THE ROLE

We’re hiring a Commercial Insights Senior Analyst / Associate to join our Finance team. This person will bring clarity to complex data sets, distill insights into action, and play a pivotal role in building tools and processes to support Happy Dad’s next phase of growth. You’ll work cross-functionally to inform key decisions at the leadership level and build tools and frameworks that enable smarter, faster execution.
This is an ideal opportunity for someone with 3+ years of experience in management consulting or a fast-paced, insights-driven role at a CPG/FMCG company—especially if you’re looking to get closer to brand execution in a high-growth, culturally-driven business. You’ll thrive in this role if you’re analytically sharp, commercially curious, and excited to work in an environment where no two days look the same.

KEY RESPONSIBILITIES:

• Build and manage weekly and monthly reporting using syndicated data sources (e.g., Nielsen, VIP, Circana) and internal systems to track performance, uncover trends, and identify business opportunities.
• Deliver customer-specific insights for Sales leadership, supporting category reviews, Joint Business Planning (JBP) meetings, and ad hoc strategic questions.
• Translate complex, messy, or incomplete data into clear, structured narratives with actionable insights and implications.
• Develop scalable reporting frameworks and maintain Excel- and Power BI-based dashboards to improve performance tracking and decision-making efficiency.
• Conduct root-cause analysis on key performance drivers, helping teams understand what’s working, what isn’t, and why.
• Collaborate with Sales Strategy, Supply Chain, and Executive teams to support demand forecasting, scenario modeling, and planning efforts.
• Maintain and enhance syndicated data processes, ensuring accuracy and reliability of inputs used across the business.
• Serve as a strategic thought partner—proactively identifying high-impact insights and asking the right questions to influence direction.
• Apply structured thinking, hypothesis-driven problem-solving, and executive-level communication to support data-informed decisions across teams.