OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Proven experience in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce
• Experience of setting strategy within a fast-moving, high growth environment
• A strong grasp of customer segmentation and campaign planning
• Demonstrable experience of working with large data sets to identify commercial opportunities
• A problem-solving mindset with the ability to turn insight into action quickly and efficiently
• Experience leading cross-functional campaign development and working with Product, CRM, and Analytics
• High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency
• A test-and-learn mindset with a focus on data-driven improvements
• Proven team management experience with the ability to coach, motivate, and manage performance in a fast-paced environment

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

ABOUT THE ROLE

We are looking for a commercially minded and performance-driven Commercial Marketing Manager to lead the development and execution of our week-by-week customer communications strategy. Reporting into the Senior Commercial Marketing Manager, you’ll play a critical role in translating commercial objectives into retention-led plans that drive customer value, engagement, and profitability.
This is a leadership role responsible for driving the commercial retention strategy through ownership of the week-by-week marketing communications calendar, ensuring all activity is insight-led, performance-focused, and aligned to key business KPIs (such as NGR, ARPU, Active Days) across our UK brands.

YOU WILL BE RESPONSIBLE FOR:

• Managing the weekly communications strategy across key verticals & brands.
• Developing a forward-looking campaign calendar, maintaining 4–8 weeks of visibility and adapting based on performance, trading shifts, and player behaviour.
• Ensuring commercial and business objectives are delivered via briefs into CRM delivery, ensuring timely execution and alignment to campaign KPIs.
• Working closely with analytics to track campaign performance, reporting on the commercial impact and identifying optimisation opportunities.
• Driving segmentation and targeting strategies to maximise campaign cut-through and impact.
• Collaborating with Sports & Casino Marketing teams to ensure overt campaigns are delivered flawlessly to the relevant customer cohorts.
• Working cross-functionally with Product, Analytics, and CRM to identify opportunities and test new approaches to drive efficiency and impact.
• Conducting regular performance reviews, identifying trends, testing and learning and sharing insights with senior stakeholders.
• Coaching, mentoring and developing a growing team of Commercial Marketing Leads & Specialists.