TOGETHER WITH OUR CUSTOMERS, WE COMBINE THE REAL AND DIGITAL WORLDS

With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It’s not just about improving buildings, it’s about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works.
The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first.
Within our buildings business, our diverse global team will support you through your career and challenge you to grow in new and exciting ways, as we transform the world’s infrastructure.
In our quest to revolutionize the world’s infrastructure, we are seeking a Vertical Marketing Manager for Commercial Real Estate for our SI Building Business Unit Team within our SI S Marketing Unit .
Our shared journey could take you anywhere…where would you like to go?
Location: This position will be located in either Zug, Switzerland or Munich, Germany
Prerequisite is in any case your legal eligibility to work in the respective country.

YOUR TALENTS AND EXPERIENCE

• Degree in Marketing, Computer science, business administration, or a comparable discipline
• Experience in the Buildings industry and related products, portfolio and services knowledge a must have
• 10 years plus of professional experience in B2B Tech Marketing and proven track record in delivering complex B2B marketing projects on a global scale
• Have vertical experience within a Commercial real estate business environment
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Understanding of different asset classes, practices and procedures in the real estate business
• Experience in content creation, customer and marketing research and analysis as well as vendor/agency management and have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures
• Knowledgeable in digital demand generation to work hand in hand with partnering teams generating demand
• Strong communication skills with fluency in English and be able to explain complex topic in an engageable way. Fluent German is a plus. Additional languages are welcome
• Be a reliable partner and a team player who delivers results on time and in high quality
• Flexible and experienced in working with global and remote teams and are willing work in an agile environment

THE ROLE

As a Vertical Marketing Manager for Commercial Real Estate you will be creating marketing strategies and content targeting Buildings customers in the Commercial Real Estate vertical globally, reporting into the Head of Marketing for Verticals & Sustainability at Siemens Smart Infrastructure Buildings.

YOUR NEW RESPONSIBILITIES

• Own & develop the marketing plan for the vertical incl. metrics and budget planning, collaborating closely with the Vertical Head, Vertical products teams, Regional Countries, Communications and your peers in Offer Marketing
• Ensure planning is in line with overarching go-to-market strategy
• Articulate value proposition and strategic narrative and position our portfolio for Buildings in the real state industry (e.g. for offices, retail, hotels, etc)
• Lead & design the strategic narrative providing guidance to demand generating and sales teams
• Ideate & craft battle cards and use cases on real life customer challenges
• Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, sales collateral, whitepapers, event storylines etc
• Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights
• Understand market trends and customer segmentation in Commercial Real Estate, and use these insights to develop a CRE strategy together with the Vertical team.
• Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns & tactics
• Ensure Siemens Xcelerator is positioned respectively and be part of identifying opportunities for growth and channelling feedback via established workstreams
• Apply best practices and benchmarking towards our Marketing activities