Ref#: W160167
Department: Marketing
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Reporting to the Clienteling Commercial & Performance Manager, the Senior Clienteling Associate is responsible for driving the new Clienteling commercial strategy from conception. They will support the acceleration of the existing Clienteling strategy enabling the development of business transformative and innovative outreach campaigns to support retail client engagement, drive prospect conversion, client retention and growth. Success in this role will require the ability to develop and execute the strategy, while maintaining an innovative mindset to drive performance excellence. The Senior Clienteling Associate will have experience developing and delivering successful outreach campaigns, have a proven technical skillset and understanding of customer segmentation and modelling and content creation.

Essential Duties & Responsibilities

• In partnership with the Clienteling, CIX and CRM team support the development of the Clienteling outreach strategy for RLS doors across email and private messaging.
• Develop creative and customer centric campaign and content across all brands that unlock client engagement with Sale Associates, driving Clienteling sales
• Support the development of overall client journey integrating personalised content and targeting fuelled by AI models
• Work with the Retail Marketing team to ensure the outreach calendar is aligned and integrated with marketing event calendar and business revenue targets
• Clear understanding of outreach performance across regions and campaign types
• Partner with other marketing departments on growth initiatives such as data capture and CRM alignment
• In partnership with the Elite Development team, support with specific engagement content to support Elite value and growth
• Work closely with the Omnichannel & Business Development team to ensure outreach strategy is implemented through the Clienteling app via SendGrid
• Lead with innovation at the centre of everything we do, thinking outside the box and constantly pushing boundaries
• Take part in regular research – discovery of new technology, consulting on requirements to enhance the strategy
• Explore new ways for Store Associates to connect with clients for example, platform communication e.g.: social

Experience, Skills, and Knowledge

• Experience in creating and delivering Clienteling or CRM campaigns, ideally within a luxury environment
• Problem solving and always want to push boundaries.
• Ability to work in a fast-paced environment and adapt to rapid change, working well under pressure.
• Strong project management and communication skills
• Analytically minded and Data and insight driven
• Ability to work collaboratively across multiple stakeholders and within a team as well as autonomously

• In partnership with the Clienteling, CIX and CRM team support the development of the Clienteling outreach strategy for RLS doors across email and private messaging.
• Develop creative and customer centric campaign and content across all brands that unlock client engagement with Sale Associates, driving Clienteling sales
• Support the development of overall client journey integrating personalised content and targeting fuelled by AI models
• Work with the Retail Marketing team to ensure the outreach calendar is aligned and integrated with marketing event calendar and business revenue targets
• Clear understanding of outreach performance across regions and campaign types
• Partner with other marketing departments on growth initiatives such as data capture and CRM alignment
• In partnership with the Elite Development team, support with specific engagement content to support Elite value and growth
• Work closely with the Omnichannel & Business Development team to ensure outreach strategy is implemented through the Clienteling app via SendGrid
• Lead with innovation at the centre of everything we do, thinking outside the box and constantly pushing boundaries
• Take part in regular research – discovery of new technology, consulting on requirements to enhance the strategy
• Explore new ways for Store Associates to connect with clients for example, platform communication e.g.: socia