We have an exciting opportunity for a proactive and detail-oriented Communications and Content Manager to join our Marketing team.

JOB DESCRIPTION

Content Creation & Copywriting

• Produce clear, compelling content across multiple formats, including legal articles, press releases, website copy, firm announcements, and external communications.
• Translate complex legal topics into accessible content tailored for LinkedIn, media, and external audiences.
• Review, edit, and develop high-quality content in collaboration with internal teams.
• Identify and capitalise on timely media opportunities, ranging from news stories to thought leadership and commentary.
• Ensuring alignment of all content published with the firm’s tone, brand, and strategic messaging.
• Stay current with SEO and emerging AI trends to ensure web content is structured for both human readability and AI discoverability.

QUALIFICATIONS

• Proven professional experience in a content, communications, or marketing role, ideally within a legal, professional services, or corporate environment
• Educated to a degree level in Marketing, Communications, Journalism, English, Law, or related field
• Experience working with PR/media or journalism, including press release drafting and media liaison
• Additional certifications or training in digital marketing, SEO, or content strategy preferred

DESIRABLE KNOWLEDGE, SKILLS AND COMPETENCIES

Legal & Industry Knowledge

• Familiarity with legal terminology and the ability to translate complex legal concepts into clear, client-friendly content.

Media & PR

• Established relationships with relevant journalists and/or experience working with PR agencies to pitch stories and manage press engagement.

AI & Analytics

• Experience using generative AI tools for content ideas, drafting, and optimisation, with a working understanding of AI-powered search engine behaviour
• Strong knowledge of analytics tools (e.g. Google Analytics 4, LinkedIn Analytics) preferred
• Ability to analyse performance data and client feedback to refine content strategies and demonstrate ROI.

Tools & Platforms

• Proficiency in LinkedIn publishing tools and basic analytics
• Experience with social media scheduling platforms (e.g., Hootsuite, Sprinklr)
• Proficient in Microsoft Office and essential IT platforms.

Learning Agility

• Quick to learn new tools and technologies, with a flexible and growth-oriented mindset.

ESSENTIAL PERSONAL QUALITIES, SKILLS AND ABILITIES

Strategic Content Expertise

• Proven ability to develop and execute content marketing strategies aligned with brand positioning, business goals, and audience needs
• Strong understanding of professional services brand voice, with the ability to maintain consistency across all written materials
• Adept at producing authoritative, well-structured content that balances brand tone and technical optimisation to drive audience engagement and visibility.

Writing, Editing, and Communications

• Strong copywriting and editorial skills, with the ability to produce and oversee clear, compelling, and accurate content across channels, with exceptional attention to tone, grammar, and legal nuance
• Excellent command of the English language
• Creative thinker, skilled at generating fresh, varied, and engaging content ideas.
• Experience in media relations, including drafting press releases, responding to press enquiries, and building relationships with journalists and editors to secure coverage.

Digital Marketing & SEO

• Up-to-date knowledge of SEO principles, including keyword strategy and optimisation for both traditional and AI-powered search engines
• Proactive and research-led, with the ability to stay ahead of evolving marketing trends, including SEO best practices and emerging AI-driven search behaviour
• Experienced in managing content across digital platforms, including websites, social media, and email campaigns.

Project Management & Collaboration

• Highly organised with strong project and time management skills
• Confident engaging with partners, fee-earners, and business services teams to extract insights, craft messaging, and secure content approvals
• Able to work independently, under direction, and as part of a team.

Personal Attributes

• Detail-oriented, with a consistent focus on quality and accuracy
• Professional, positive, and collaborative attitude
• Flexible and adaptable, with a willingness to support changing priorities.

Relevant Experience

• Proven experience in social media management and/or press communications, ideally within a professional services or legal environment.

ABOUT US

TWM Solicitors is one of the largest legal practices in Surrey, and a leading law firm in the South East, with a strong history and heritage. The firm’s specialist teams undertake the full spectrum of legal work, providing quality, practical and cost-effective solutions. Central to its approach is a commitment to delivering the highest level of client service, a commitment that has been independently recognised for excellence by The Legal 500 and Chambers and Partners.
The firm is known for its successful private client and business law departments that work in collaboration with one another, alongside our progressive and modern approach with an emphasis on creating an inclusive and supportive workplace and excellent work life balance.

ROLE OVERVIEW

We are seeking a future team member for the role of Communications and Content Manager in our Marketing department, reporting to the Marketing Director and working as a team of 3 together with a Marketing Executive.
This role will be based at our Guildford office, with travel to other office locations as required.
We have an exciting opportunity for a proactive and detail-oriented Communications and Content Manager to join our Marketing team. This is a pivotal role focused on amplifying the firm’s thought leadership, legal updates, and public communications through strategic use of LinkedIn, website and relevant press channels.
You will be responsible for overseeing the creation, editing, and publication of legal articles, press releases, firm updates, and other relevant content. You’ll collaborate closely with Heads of Department and subject matter experts across the firm to ensure timely, accurate, and engaging communication of our expertise to a professional audience.
The successful candidate will have experience in developing and executing a wide range of content marketing campaigns, with a natural flare and interest in design, branding and content marketing, across multiple channels. We’re looking for someone who understands the evolving role of AI in content strategy, particularly in how it shapes content discovery and engagement.
You will play a lead role in implementing some of our key campaigns and wider marketing projects, working closely with our internal teams and third-party partners to foster collaboration and drive results. You will approach your work with passion and enthusiasm, and you will possess the perseverance and commitment necessary to see ideas through to execution.

ADDITIONAL RESPONSIBILITIES

• Serve as day-to-day contact for internal teams and external partners.
• Provide administrative support and reporting.
• Offer ad hoc marketing support to ensure smooth departmental operations, particularly in cases of absence or increased demand.
• Build and maintain strong relationships. Liaise closely and professionally with colleagues and third-party partners, while taking an active approach to internal and external meetings.
  This job description is non exhaustive, and the firm reserves the right to vary the duties and responsibilities of the post holder at any time according to the needs of the firm’s business.

PURPOSE OF THE DEPARTMENT

To devise and deliver an effective marketing and business development strategy to support the overall business, office and department plans for TWM Solicitors. The Marketing team assists the firm with its overarching marketing strategy and works with the heads of department to assist with the implementation of each team and office strategy.
In this role, you will make an impact in the following ways
At TWM, we look for well-rounded individuals with a friendly, professional presence and the ability to relate to others naturally. Successful candidates are encouraged to contribute beyond their day-to-day work, engage in firm activities, and demonstrate initiative.
To be successful in this role, we are seeking the following: