This position works in the Digital Media organizational unit. This is specialised communications and marketing work in developing digital, online and social media communications strategies and messages for a large department. An incumbent develops digital communications and marketing strategies, plans and coordinates campaigns and messages and related online presence; recommends related courses of action to increase followers and engagement; provides guidance and advice to internal clients engaged in digital online and social media communications; and collaborates with colleagues and clients to implement campaigns; applies online tools and metrics to analyze the effectiveness of campaigns, and prepares information, analyses and related recommendations; maintains centralized accounts for social media, online surveys and email marketing and assists divisions with updating information; monitors customer review sites and social media conversations, responds and provides guidance and advice to others on responses. Performs related work as required.

This position works in the Digital Media organizational unit. This is specialised communications and marketing work in developing digital, online and social media communications strategies and messages for a large department. An incumbent develops digital communications and marketing strategies, plans and coordinates campaigns and messages and related online presence; recommends related courses of action to increase followers and engagement; provides guidance and advice to internal clients engaged in digital online and social media communications; and collaborates with colleagues and clients to implement campaigns; applies online tools and metrics to analyze the effectiveness of campaigns, and prepares information, analyses and related recommendations; maintains centralized accounts for social media, online surveys and email marketing and assists divisions with updating information; monitors customer review sites and social media conversations, responds and provides guidance and advice to others on responses. Performs related work as required.