Job Title: Communications and Marketing Lead
Salary: £27,000 - £30,000 per annum depending on experience
Hours of work: 37.5 hours per week
Contract type: Permanent
Reports to: Director of Business Development
Location: Hybrid (2 days a week office based in central Bath)
About Bath Mind
Bath Mind are a local and independent mental health charity working across Bath & North East Somerset. While we are affiliated to the national Mind charity, we receive no direct funding from the national charity and work independently to develop our own services that suit local needs.
Established in 1998 by a group of people with lived experience of mental illness, we work tirelessly to provide support, information, advice, and activities for individuals in our community. We are in contact with thousands of individuals annually to support them with a greater understanding of their mental health, focusing both on preventing mental ill health and improving mental well-being.
About the role
This role is central to the charity, leading communications and marketing for both the services we deliver and fundraising. The Communications & Marketing Lead plays a key role in driving Bath Mind’s income generation and organisational growth - working closely with both the Business Development team, where this role sits, senior leaders and service staff.
This role is an excellent opportunity for an enthusiastic, self-motivated individual to develop their skills within our dynamic Business Development team.

OVERALL RESPONSIBILITIES:

• Raise the profile of Bath Mind by enhancing and growing the organisation’s digital channels and print resources
• Champion and communicate the heart and impact of Bath Mind’s work
• Maintain and grow vital relationships such as local press and PR contacts
• Work with the wider Business Development Team to develop the charity’s brand and public relations
• Lead on managing Bath Mind’s brand and supporting the charity to best utilise our brand and tone of voice both internally and externally
• Comply with Bath Mind’s policies and procedures

SPECIFIC RESPONSIBILITIES

• Work with the Director of Business Development to implement and update the charity’s communications and marketing strategy
• Manage Bath Mind’s social media channels including compelling content creation and community engagement
• Oversee Bath Mind’s website, ensuring accurate service information, functional referral forms, up-to-date blog content, and well-maintained product listings
• Work with service managers across the charity to share relevant media (case studies, videos, photos) across our digital and print platforms
• Manage and implement Bath Mind’s email newsletters using Mailerlite; segment and maintain email audiences
• Work with Fundraising and the wider Business Development team to develop campaigns around key awareness events (e.g. Mental Health Awareness Week, World Mental Health Day, Time to Talk Day, Christmas), with a focus on engagement and income generation
• Lead on press and print communications for the charity
• Maintain Bath Mind’s media library in line with GDPR, ensuring proper storage of media assets and that valid consent is obtained for all photos and case studies
• Manage and develop relationships with key stakeholders to widen our network and increase engagement
• Manage Bath Mind’s Google Analytics account and related digital marketing tools
• Conduct SEO reviews and implementation
• Act as Bath Mind’s Connecting Minds champion to connect the charity with the wider Mind federation

COMMUNICATION RESPONSIBILITIES:

• To adopt a team approach and be a proactive team member
• To be non-judgemental and empathetic
• To adhere to the policy of confidentiality and sharing of information
• To be non-discriminatory
• To promote positive perceptions of Bath Mind at all times
• To liaise with users of Bath Mind services as required
• To maintain positive working relationships with other employees and volunteers of Bath Mind
• To attend supervision, appraisals and team meetings
• To attend training and relevant courses for professional development
  Benefits
  25 day’s holiday per year + Public and Bank Holidays* (pro rata) with the ability to substitute one or more of the 4 religious bank holidays for alternative dates
  Workplace Pension Scheme
  Sick pay
  Clinical Supervision
  Employee Assistance Programme
  Eligibility for charity discount via Blue Light Card