MINIMUM REQUIREMENTS:

Bachelor’s degree in Communications, Computer Science, Computer Information Systems, or a related field and six (6) years of relevant experience or an equivalent combination of education and experience. (8 Salaried)

POSITION DESCRIPTION:

The University of Louisville is seeking an experienced Communications and Marketing Specialist IV for the Kentucky Manufacturing Extension Partnership (KY-MEP). Position will lead efforts engaging Kentucky’s manufacturing community with marketing and branding initiatives to drive brand awareness and growth.
This is a hands-on role for a marketing generalist with strong creative and digital execution skills. Position will manage campaigns from concept through reporting, bring clarity to brand messaging, and collaborate with a small but driven team. Exempt position is considered a hybrid position with both remote and in person office hours. KY-MEP main office is located off campus at the UofL Atria Senior Living Campus.

• Lead and manage marketing and branding strategies, including website content, SEO, PPC, social media, email marketing, newsletters, direct mail, and advertising.
• Maintain and evolve KY-MEP and affiliate websites (Drupal CMS), including creating new pages/modules, uploading content, and optimizing UX/UI.
• Create video content and direct visual storytelling efforts to support brand and program initiatives.
• Collaborate cross-functionally with program leads, university departments, and external partners to support KY-MEP goals and initiatives.
• Develop, execute, track and analyze the performance of advertising campaigns.
• Coordinate promotional events and conferences.
• Develop, lead, and coordinate student workers in marketing activities and support.
• Travel as appropriate to support activities and efforts.
• Other duties aligned with marketing activities as determined by KY-MEP senior management team