Medical Channel Strategy and Engagement Lead is responsible for leading a group that is therapeutic area-aligned across Oncology, Primary Care, Specialty, and Vaccines.  They are accountable for creating a comprehensive omnichannel strategy for priority medicines and vaccines that seamlessly integrates digital platforms, audience journey development, channel mix selection, and precision and personalized digital dissemination of scientific content across all Pfizer therapeutic areas, including publications, field medical content, social media content, and other types of externally facing medical content through very specific channels. This role will be responsible to develop and implement a comprehensive digital medical engagement strategy to improve Pfizer's communication and interaction with healthcare professionals and stakeholders, in collaboration with all Global and Local Medical Leads and cross-functional partners. The Medical Channel Strategy and Engagement Lead will also be responsible to manage subject matter experts to oversee all operations and execution of Medical Media Buys on external 3rd party and Social Media Channels, ensuring alignment with regulatory requirements and industry best practices while enhancing outreach to our priority healthcare professionals.