Communications Director, South Asia Pacific at T&CO - USA

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

0.0

Posted On

04 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy Management, Marketing Strategies, Communications, Media Relations, Public Relations, Influencer Activity, Brand Events, Local Execution Management, Market Assessment, Performance Evaluation, Market Research, Trend Analysis, Budget Management, Agency Management, Relationship Management, Leadership

Industry

Retail Luxury Goods and Jewelry

Description

The name Tiffany & Co. instills images of Beauty, Romance and the iconic Blue Box. It is a Symbol of Excellence. Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories. * Join Tiffany & Co. and be part of the largest luxury group in the world - LVMH! * Do you love making a difference? Responsibilities Brand Strategy Management * Originate, develop and lead robust marketing strategies to maximize resources to align with global brand positioning across retail markets and domestic trade partners as well as new entrance markets. * Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Communications, Media, PR, Influencer activity and Brand Events * Skillfully conceptualize global brand strategy to effectively provide insight for market implementation Brand Local Execution Management * Translation of centrally developed brand concepts for local execution when relevant * Lead and manage the interdependencies between functions within the region and foster the alignment within the functions * Assess and recommend trade-offs within markets * Manage & evaluate the performance results with sub- teams to deliver the best results * Work to gain consistency, alignment and efficiencies between markets Metrics and Measurement * Originate, develop and execute qualitative and quantitative market research levering local and Central resources * Lead in assessing and reporting competitive and cultural trends * Develop and lead strategies concerning identified trends, spearhead the projects on Chinese customer initiatives * Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data. * Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage – acting on this insight * Have ownership of the regional communications budget, in partnership with the finance teams Agency and Team Management * Manage & direct Advertising, Media, Public Relations, leading communications teams within Region * Maintain strong relationships with key press and opinion leaders in South Asia Pacific and identify opportunities for high visibility brand and product stories in partnership with Central * Oversee and optimize agency relationships, partner with Global Media and actively pursue emerging media Relationship Management (Central and Market) * Responsible for making the case to central regarding the Regions needs with influence and two-way dialogue to ensure there is a balance. * As touch points to ensure one brand voice – including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignment * Manage workflow between and within markets, region and central. Qualifications * Bachelor's degree in related disciplines * 10+ years of progressive experience in communications, public relations, or related roles * Proven leadership experience managing communications teams across multiple markets or regions * Strong track record of developing and executing communications strategies at scale * Strong leadership and interpersonal skill, team player, self-motivated and analytical mind * Diligent, client oriental, care to details, willing to learn and develop * Ability to handle high levels of pressure and critical decision making * Knowledge of Microsoft suite Preferred * Luxury retail experience * Fluent in Mandarin desirable

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Responsibilities

This role involves originating, developing, and leading robust marketing strategies to align with global brand positioning across various markets, alongside managing the strategic planning and execution of integrated promotional efforts including Communications, Media, PR, and Brand Events. The director will also be responsible for translating central brand concepts for local execution, managing interdependencies between regional functions, and overseeing performance results.