Key Tasks

• Assume ownership and serve as the primary point of contact for influencers working via the affiliate channel with Marks & Spencer.
• Effectively manage influencer campaigns including:
  • Managing paid activity and gifting budgets
  • Briefing and communicating with creators
  • Utilising creator platforms to manage creator campaigns and performance
  • Providing post campaign performance and strategy insights to M&S
• Deliver regular reports on influencer performance, optimisation and strategy suggestions.
• Proactively recruit new influencers, working closely with them to optimise their performance.
• Manage influencer budgets in line with the wider affiliate marketing budget
• Proactively analyse industry trends, factoring these into your influencer strategy for M&S.
• Regularly leverage & utilise the Awin platform and third-party tools (i.e. Tableau, PowerBI, SimilarWeb, etc.) to gain performance insights and analysis.
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