Communications Lead - Content Development at PNC

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Dec, 25

Salary

0.0

Posted On

27 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Communications, Content Development, Project Management, Collaboration, Storytelling, Financial Services, Data Analysis, Strategic Planning, Creative Process, Media Relations, Branding, Change Management, Digital Marketing, Customer Focus, Risk Management, Leadership

Industry

Financial Services

Description

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States with assets of $559 billion as of June 30, 2025. With a presence in all of the country’s 30 largest markets, PNC is organized around its clients and communities for building strong relationships and providing local delivery of retail banking, including residential mortgage; corporate and institutional banking; and asset management. We currently are seeking a Communications Lead to join our Business Communications team to lead the development of externally facing thought leadership content in support of PNC’s three lines of business – Retail Banking and Lending, Corporate & Institutional Banking and Asset Management Group, primarily for publication on PNC Insights, the bank’s thought leadership content hub. The Communications Lead is a member of the Marketing and Communications (MarCom) team of more than 300 professionals, and will conceptualize, develop, and write thought leadership content in support of business objectives and needs. This individual plays a hands-on role in the design and execution of a results-oriented and holistic thought leadership content pipeline that advances business reputation, broadens awareness, and increases the visibility across various audiences. What You'll Do: • From ideation to execution, consistently develop and publish strategic thought leadership content that aligns with overall business objectives and is relevant to external audiences; • Offer proactive content theme and topic ideas to business leaders that address a business need and will resonate with specific, target audiences; • Utilize project management skills to fulfill review and approval process requirements and deliver thought leadership content across tight timelines; • Proactively identify opportunities to tap into broader industry news and trends with timely and relevant thought leadership content; • Leverage data and insights of existing content performance to inform future thought leadership content strategies and the effectiveness of overall campaigns; • Closely collaborate with Internal Communications and Social Media teams to coordinate further amplification of published thought leadership content through additional available channels; • Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learning. Qualifications: • Bachelor’s degree in business or communications-related field. • 5-7+ years of experience in corporate communications or journalism with financial services industry experience highly preferred. • Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms. • Proven experience collaborating and interacting with senior-level leaders to develop communications materials. • Ability to decipher complex financial topics to write informative thought leadership content for various audiences. Extra points for the following: • Strong collaboration skills with ability to work across a highly matrixed organization; • Proven ability to build relationships with business leaders; • Proven ability to manage multiple priorities while delivering high-quality results; • Demonstrated ability to work flexibly and handle ambiguity; • Exceptional customer focus and unwavering integrity; • An analytic and strategic approach with a track record of turning ideas into successful action; and • Strong leadership skills with a willingness to roll up your sleeves to get the job done. Attributes of a successful employee; does this describe you? • Accountability • Bravery • Creativity • Curiosity • Collaboration • Think and act differently • Trust • Ownership This position is primarily based in a location within PNC’s footprint. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities. Develops communication strategies; plans, researches, and develops content for complex communications initiatives. Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message. Coordinates final review and approval before internal or external communications are released. Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate. Consults and advises on communications strategies based on data-driven insights. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning Competencies Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Responsibilities

The Communications Lead will develop and publish strategic thought leadership content that aligns with business objectives. This role involves collaborating with various teams to amplify published content and ensure it resonates with target audiences.