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Ce poste est placé sous l’autorité de :
Head of Communication and Marketing

MORE ABOUT US:

ABB’s Machine Automation Division (B&R) is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB’s Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R’s automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers’ expectations.
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Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

The Communications Manager at B&R, the Machine Automation Division of the ABB Group, is globally responsible for all internal and external communication activities, ensuring that the company’s market leadership is clearly communicated. This global leadership role involves developing and executing a comprehensive communication strategy aligned with business objectives. The role requires close collaboration with R&D and Sales to design targeted, multi-channel communication initiatives. Key areas include thought leadership, external media relations, internal change communication, trade shows, and event communication. Additionally, the role involves creating and localizing relevant content, strategically managing media relations, and measuring the success of communication efforts through KPIs. Coordination with ABB’s central communication teams and alignment of local communication efforts on a global scale are also critical responsibilities. The current responsibility covers a total of five people, with the position “MR, PR and PA” also still open. Thus, the position will be responsible for at least six people.

Your primary workplace can be chosen flexibly within a radius of 300 km around Eggelsberg (e.g. Munich, Regensburg, etc.). Regular presence of approximately 50% at our headquarters in Eggelsberg is expected.

• Strategic Communication Planning & Advisory: Develop and execute a 360° communication strategy to strengthen B&R’s positioning, covering thought leadership, executive speaking engagements, internal change communication, and media relations. Align closely with ABB’s broader communications strategy to ensure message consistency and impact. Oversee crisis communication planning and response at a global level.
• Customer-Centric Communication & Content Creation: Work closely with Marketing & Sales to implement targeted communication initiatives across digital channels, trade shows, and press & PR. Develop localized content while ensuring high-profile media placements across print, broadcast, and online media. Create and distribute press releases, speeches for senior executives, and content that enhances brand reputation. Plan and execute global and regional press events, including digital, hybrid, and in-person formats.
• Executional Excellence & Performance Measurement: Ensure high-quality execution of all communication initiatives in alignment with brand guidelines. Monitor and analyze media coverage, providing insights for continuous improvement. Measure success through KPIs to track ROI. Support strategic partnerships, sponsorships, and advertising initiatives to drive B&R’s business growth.
• Collaboration & Leadership: Lead and develop the global communications team while coordinating local communication efforts worldwide. Build a content repository, share best practices, and align closely with ABB’s central teams and other ABB Communications divisions. Foster strong relationships with media and industry influencers while acting as a spokesperson for B&R. Provide media training for senior executives and support leadership communication internally.