Key Responsibilities:

• Own the day-to-day management of the brand's UK social media channels, delivering engaging, culturally relevant content across key platforms.
• Develop and execute monthly content calendars aligned to brand campaigns, product launches and key consumer moments.
• Lead influencer marketing activity, managing agency and creator relationships from briefing through to campaign delivery and performance analysis.
• Build and grow the brand's consumer advocacy programme, creating meaningful engagement through user-generated content, rewards and community initiatives.
• Create reactive content that capitalises on trends, festivals and cultural moments to maximise brand relevance.
• Work alongside media agency partners to optimise paid social activity and maximise campaign performance.
• Collaborate with UK and global marketing teams, agencies and external partners to bring campaigns and experiences to life.
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