Full job description

About the role

We are looking for an experienced and creative Senior PR Officer to join us at at Sense! This is a permanent full-time role, working on a hybrid basis with presence in our King's Cross office 2-3 days per week.

Sitting within our media and campaigns team, you’ll secure high-profile media coverage, respond to the fast-moving news agenda and develop compelling stories that deepen public understanding, influence debate and build support for social change.

This is a varied, hands-on role with plenty of opportunity to take the lead. You will oversee our busy press office, develop and deliver PR plans, pitch to journalists, brief and train spokespeople and support major campaigns and events, from calls for government policy change to the Sense Awards.

Key responsibilities

• Secure high-profile national and regional media coverage aligned with Sense’s strategic priorities.
• Develop creative PR plans and campaigns in collaboration with colleagues across Sense.
• Pitch stories proactively to journalists across broadcast, print and online media.
• Oversee the day-to-day press office and support the out-of-hours media rota.
• Monitor breaking news and current affairs to identify reactive media opportunities.
• Write compelling press releases, statements, quotes, thought leadership, case studies and briefing materials – often to tight deadlines.
• Prepare and brief Sense spokespeople for interviews and provide support during media activity.
• Deliver media training to colleagues and spokespeople.
• Build strong, long-term relationships with journalists and key media contacts.
• Support high-profile campaigns, events, press briefings and media opportunities.
• Work closely with Digital Engagement, Policy, Public Affairs, Research, Co-production and Brand teams to maximise impact.
• Develop relationships with Sense Ambassadors, celebrities and influencers to support campaigns and media activity.
• Monitor and evaluate coverage, using insight to continually improve our PR activity.
• Deputise for the PR Manager when required.
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